Kids play when producing a real newspaper
September 9, 2008 by grzegorz.piechota · 2 Comments
Denmark’s Ekstra Bladet helps youngsters make their own newspapers with an online editorial system. It is the only offer of this kind in the world, writes Henrik Schou of the Danish daily. Read more
Tagged: editorial system, innovation, newspaper, online, user-generated-content, young readers
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(No Ratings Yet)How to win young readers?
September 9, 2008 by grzegorz.piechota · 3 Comments
“We do not believe in stereotypes that today’s young people do not read and are not interested in the world. And we prove it,” Ewa Tomaszewicz of Gazeta Wyborcza tells the full story of the World Young Reader Newspaper of the Year. Read more
Tagged: campaign, Case studies, competition, Gazeta, interaction, internet, WAN, young readers
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(No Ratings Yet)Polish Newspaper Wins World Young Reader Prize
September 9, 2008 by grzegorz.piechota · 1 Comment
The Polish daily Gazeta Wyborcza has won the annual World Young Reader Newspaper of the Year award, the World Association of Newspapers announced. Read more
Tagged: Case studies, competition, Gazeta, ideas, WAN, young readers
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(No Ratings Yet)Stickers against Chinese policy
August 7, 2008 by waldemar.pas · 1 Comment
This campaign was invented and run by readers themselves. They gave an idea to newspaper’s editors, sent content and created a community.
Tagged: campaign, free newspaper, interaction, internet, Metro, newspaper, user-generated-content, young readers
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(No Ratings Yet)Generation of Metro
August 1, 2008 by waldemar.pas · Leave a Comment
Poland’s free daily newspaper Metro changed its editorial focus, layout and launched a nation-wide advertising campaign.
Tagged: advertising, billboard, campaign, free newspaper, Metro, young readers
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(No Ratings Yet)Seven choices of Lech Walesa
July 29, 2008 by grzegorz.piechota · 2 Comments
Despite of harsh relations between Poland’s Gazeta Wyborcza and Lech Walesa, the newspaper defended Mr. Walesa against recent accusations of his collaboration with the Communist secret service.
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Tagged: campaign, feature, Gazeta, letters, newspaper, opinion, series, young readers
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(1 votes, average: 5.00 out of 5)One Laptop per Child
July 27, 2008 by grzegorz.piechota · Leave a Comment
The founder of the MIT Media Lab, Nicholas Negroponte pushed the edge of the information revolution as an inventor, thinker and angel investor. Now he’s the driving force behind One Laptop per Child initiative.
Tagged: ideas, innovation, internet, ted, young readers
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(No Ratings Yet)Readers show their solidarity with Tibetans
July 24, 2008 by grzegorz.piechota · 4 Comments
How to combine the best features of a physical printed newspaper and online communication tools? Look at this interactive campaign run by Poland’s Gazeta Wyborcza. Read more
Tagged: blog, campaign, Gazeta, iPhone, user-generated-content, young readers
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(1 votes, average: 5.00 out of 5)
