Can digital content be innovative?
October 15, 2008 by marek.miller · Leave a Comment
Media companies are gearing up for the U.S. Presidential election coverage with strategies that have never been deployed before: Highly-trained multimedia journalists and high-tech equipment will power some of the most compelling and dynamic journalism the world has ever seen across platforms. Where are newspapers in that race? Can they really use the digital tools they are given? Read more
Tagged: conference, e-paper, infographics, innovation, social networking, WAN
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(3 votes, average: 5.00 out of 5)Innovations in digital revenue-making
October 15, 2008 by marek.miller · 2 Comments
As the new revenue sources emerge, making money requires multiple revenue streams and a flexible strategy. Some companies prove that profits from digital projects can really be achievable. Read more
Tagged: business model, conference, innovation, internet, multi-media, WAN
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(1 votes, average: 5.00 out of 5)Multiplatform future is no longer the future. It is here
October 15, 2008 by marek.miller · Leave a Comment
Multimedia storytelling, database journalism, readers’ engagement and distribution are the key areas newspaper publishers can explore to make money online, as suggests Caroline Little, an adviser to the Guardian (UK). Read more
Tagged: Case studies, conference, innovation, multi-media, WAN
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(1 votes, average: 5.00 out of 5)How to win young readers?
September 9, 2008 by grzegorz.piechota · 3 Comments
“We do not believe in stereotypes that today’s young people do not read and are not interested in the world. And we prove it,” Ewa Tomaszewicz of Gazeta Wyborcza tells the full story of the World Young Reader Newspaper of the Year. Read more
Tagged: campaign, Case studies, competition, Gazeta, interaction, internet, WAN, young readers
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(No Ratings Yet)Polish Newspaper Wins World Young Reader Prize
September 9, 2008 by grzegorz.piechota · 1 Comment
The Polish daily Gazeta Wyborcza has won the annual World Young Reader Newspaper of the Year award, the World Association of Newspapers announced. Read more
Tagged: Case studies, competition, Gazeta, ideas, WAN, young readers
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