The Secret Weapon of The Daily Show
October 19, 2008 by grzegorz.piechota · Leave a Comment
A producer of this popular US fake news show reads seven newspapers a day in print and doesn’t use Google to turn up inconsistencies, preferring stories on newspapers’ archive site LexisNexis. Read more
Tagged: Case studies, investigative journalism, television
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(No Ratings Yet)What television and the Internet is doing to our kids?
September 19, 2008 by grzegorz.piechota · Leave a Comment
Do you try to catch young readers and convince them to read a newspaper? Bad news from scientists: the Digital Age can stupefy the youngsters and jeopardize our future. Read more
Tagged: internet, newspaper, television, young readers
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(No Ratings Yet)Times of India speaks from the heart
September 12, 2008 by grzegorz.piechota · Leave a Comment
”In our campaigns – rather than talk about the newspaper, we try and be the platform or the presenter of ideas that come from the readers’ own lives, reflect their hopes, aspirations,” says Rahul Kansal, the chief marketing officer at the Times of India. Read more
Tagged: advertising, campaign, Case studies, conference, INMA, Marketing, television
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(No Ratings Yet)The Web and TV, a sibling rivalry
September 10, 2008 by grzegorz.piechota · Leave a Comment
Silicon Valley entrepreneur Peter Hirshberg explains why the web is so much more than “better TV” and looks back at history of emerging media and technology.
Tagged: ideas, internet, online, ted, television
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(No Ratings Yet)A comedian who’s more serious than ”serious media”
August 19, 2008 by grzegorz.piechota · Leave a Comment
How is it possible that the US Comedy Central’s fake news show have become more informative than real ones and succeeded with getting people to think critically about the public square?
Tagged: Case studies, competition, democracy, humour, investigative journalism, television
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