Print is Dead, Long Live Print!

This Autumn is rich in terms of interesting conferences for newsmedia companies. Those who haven’t done so already, we encourage to look closely at the programme of the upcoming conference in Oxford organised by INNOVATION Media Consulting. Read more

Mario Garcia’s ten lessons for a good tablet application

The speed of the tablet market development is like no market sector has ever seen before. If publishers finally started to think not in terms of “whether to be on the tablet or not” but “when to do so”, Mario Garcia has one advice: get on the tablet bandwagon quickly! Read more

The Times: paid for content strategy makes sense

While many publishers are still getting ready to take the first step in the paid for content direction, Simon Regan-Edwards, the Production Director of The Sunday Times, UK spoke during the WAN-IFRA’s 4th international e-reading and tablet conference in Vienna about why this kind of strategy makes sense for media companies. Read more

Free newspaper Metro goes on tablets

Digital does not have to mean free – Bonnier’s learnings

Bonnier is one of the most active publishers on tablets. It started as soon as the iPad was released in the US with itsPopular Science app. During the WAN-IFRA’s 4th international e-reading and tablet conference in Vienna, Pontus Schulz, Head of business development in Bonnier spoke about backgrounds of publisher’s tablet strategy. Read more

Following the progress of the first iPad-only newspaper

The tablet only publication launched by Murdoch’s News International has been present on American market since February 2011. Just a month ago it was opened to a broader, international audience. Rebecca Grossman-Cohen, the Director of Marketing, The Daily, spoke during WAN-IFRA’s 4th international e-reading and tablet conference in Vienna about the application’s phenomena. Read more

Publishers are frustrated, optimistic, realistic, and uncertain towards tablet subscription

INMA’s Roundtable on Tablet Subscriptions in London gathered nearly 60 representatives of the European media industry. The meeting included intense discussion of new app subscription plans by Apple and Google. The meeting’s audience was “optimistic yet realistic” and “frustrated by the unclear rules” and uncertainty of doing business with Apple. Four key issues were discussed: censorship of content, transparency of framework, direct relationship with customers, and fair business partnership. Read INMA’s press release below. Read more

Publishers are nervous about Apple’s change of rules

On 17th February, newspaper, magazine and online publishers from all over the world are meeting in London, to discuss the sudden change in the the iPad game ordered by Apple. During the six-hours long meeting, representatives of the biggest newsmedia companies will discuss how the change of §11.1 of the AppStore Review Guidance will affect them, and how can they defend their readers and themselves. This special roundtable is organised under the auspices of three worldwide media associations: INMA, OPA and FIPP. Read more

Get INMA’s latest tablet report

Are you a news publisher still having doubts whether it is worth to introduce tablets to your business strategy? Or are you an advertiser wondering how media houses are doing on this new platform? Either way, the latest INMA’s report, “Tablet Opportunities for News Publishers” is an essential and a must-have reading prepared just for you. Read more

Tablet era is the age of digital viewing for news

Do tablets and mobile reading devices portend a possible new age of digital habits? Rafael Höhr, Graphical Director of The Sunday Times shared early lessons of how consumers are utilizing tablets and how this is changing the dynamics for media companies creating apps. Read more