Audience growing strategies for newspapers
October 16, 2008 by marek.miller · Leave a Comment
New innitiatives are necessary to grow reach and attract new readers to the newspapers. Efficient combinations of those should be the key element of each newspaper strategy. Read more
Tagged: conference, innovation, newspapers, strategy, WAN
Print This Post
(1 votes, average: 5.00 out of 5)Mergers, acquisitions, research and development at newspaper companies
October 16, 2008 by marek.miller · Leave a Comment
Smart media companies are investing millions of Euros on acquiring new digital companies that are expected to grow and provide rich rewards. Companies like News Corporation in the US, Fairfax Media in Australia, Axel Springer in Germany, Telegraaf Media Group in the Netherlands and others, have invested in digital company acquisitions in order to win profits over time. Learn what some other European companies do and how they invest their money. Read more
Tagged: conference, economics, local journalism, online, strategy, WAN
Print This Post
(1 votes, average: 5.00 out of 5)Can the New York Times charge $5 for a single copy?
August 20, 2008 by grzegorz.piechota · 1 Comment
Juan Antonio Giner of the Innovation consulting company claims: ”Quality information and caviar journalism is not free. A short latte cannot cost more than the Times!”
Tagged: Case studies, Marketing, newspaper, price, strategy
Print This Post
(No Ratings Yet)
