The Telegraph: readers are willing to pay for content
October 12, 2011 by marek.miller · Leave a Comment
If the first version of The Telegraph on iPad was a good rehearsal for its editorial ambitions on tablets, the second version, launched in May, really explores the full possibilities of the device. The second Telegraph’s app proves readers are willing to pay for the content they need said Nic Newman, the Managing Director EMEA, TigerSpike during the WAN-IFRA’s 4th international e-reading and tablet conference in Vienna. Read more
Tagged: iPad, Nic Newman, strategy, tablet, Telegraph
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(No Ratings Yet)Paid for content? Web-TV? They’ve got it all at Schibsted
September 30, 2010 by marek.miller · 1 Comment
Kalle Jungkvist, the Senior Advisor at Schibsted, Norway spoke during the INMA/OPA Europe conference about the secrets behind their successful strategic choices. The most popular strategic choices every publisher nowadays faces deal with how to monetize the content on digital media. Schibsted seems to know the answer. Read moreTagged: INMA, innovation, Jungkvist, Krakow 2010, OPA, Schibsted, strategy
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(No Ratings Yet)Interbrand, Business Week: Best Global Brands in 2009
October 18, 2009 by grzegorz.piechota · Leave a Comment
Ogilvy: Facebook for business
October 18, 2009 by grzegorz.piechota · Leave a Comment
Tagged: advertising, Facebook, innovation, internet, Marketing, online, strategy
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(No Ratings Yet)Chris Anderson: Free as a business model
October 18, 2009 by grzegorz.piechota · Leave a Comment
Tagged: internet, multimedia, strategy
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(1 votes, average: 5.00 out of 5)Styria Medien: future of the newspaper
October 18, 2009 by grzegorz.piechota · Leave a Comment
Tagged: INMA, newspaper, newspaper management, Outlook 2009, strategy
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(No Ratings Yet)CS Monitor replaces daily print edition with its website
October 29, 2008 by grzegorz.piechota · 1 Comment
Analysis: Is it a model that other struggling newspapers should follow? Why could the Christian Science Monitor succeed on the net if it did not in print? Read more
Tagged: business model, Case studies, INMA, innovation, internet, magazine, newspaper, Outlook 2009, strategy
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(No Ratings Yet)Newspaper is something you read, the web is something you do
October 17, 2008 by marek.miller · 1 Comment
During the fourth session of WAN’s Readership Conference in Amsterdam in October 16-17, 2008, Mario Garcia, President, Garcia Media, USA spoke about how we can attract and retain the attention of people who think fast, absorb fast and demand new information faster than any generation that preceded it. Read more
Tagged: conference, newspapers, online, strategy, WAN
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(1 votes, average: 5.00 out of 5)Where did Norwegian success of VG come from?
October 17, 2008 by marek.miller · 4 Comments
Verdens Gang (VG) is, like most other newspapers in the world, in its circulation meltdown. But despite the circulation drop, the profits of VG are on the rise. Read more
Tagged: conference, Marketing, multi-media, strategy, WAN
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(1 votes, average: 5.00 out of 5)Telegraaf.nl and its social media experience
October 16, 2008 by marek.miller · 1 Comment
Telegraaf.nl works together with social networks. Setting-up and preparation within the organization is neccessary for such operation. Read about the benefits for the newspaper company and what can be learnt from such an initiative. Read more
Tagged: conference, social networking, strategy, WAN
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(1 votes, average: 5.00 out of 5)
