INMA poll: Marlena Jezierska, Agora, on the future of classified advertising in print

Marlena Jezierska, head of real estate verticals at Agora, Poland, answers the question: In which year do you think the last classified ad will be printed on paper? Read more

INMA poll: Geert Spapen, De Persgroep, on the future of classified advertising in print

Geert Spapen, Group Manager for the Classified Business Unit at De Persgroep in Belgium, answers to our question: When do you think the last classified ad will be printed on paper? Read more

INMA poll: George Zafolias, Naftenporiki, on the future of classified advertising in print

George Zafolias, New Media Supervisor at Nafrenporiki in Greece, answers the question: In which year do you think the last classified ad will be printed on paper? Read more

INMA poll: Gerald Coniel, Junk Mail, on the future of classified advertising in print

“Brands in classified advertising business are less and less important,” says Gerald Coniel, CEO of Junk Mail in South Africa. “Young people search when they want to find anything on the net.” Read more

INMA poll: Guillermo Schmitt, Segodnya Multimedia, on the future of classified advertising in print

Guillermo Schmitt, CEO of Segodnya Multimedia, Ukraine, talks about how long he thinks the classified ads will be published in print in his country. Read more

Vacature.com: Talent Manifesto

”On one hand the war for talent in Belgium is over. People decide were they want to work. They have a choice. But 50,000 job openings are not being filled in our country! There is a shrinking working population. We call that the talent paradox.” Read more

How to regain our market leadership?

”Don’t ever think you are ahead… or that you’ve lost! You can change tomorrow! We’re in THE most opportunistic era of classified business,” believes Felix Erken of Junk Mail in South Africa. Read more

Creating a new brand for classifieds

Joachim Vranken, CEO of Kalaydo.de, talks about the relationship between brand and performance marketing of the classified advertising site. Read more

Successful advertising sales through mobile

”Constructing mobile websites tailored for consumers who are looking for specific functionalities offers unlimited opportunities,” says Sharon Knitter of US-based Cars.com. Read more

An overview of classified advertising trends

”We are still in the business of connecting buyers and sellers: job seekers and companies, etc… but they need us less and less. Ads can be placed for free anywhere and search engines are replacing publishers”, says Gerald Coniel of Junk Mail in South Africa. Read more