Mobile 360 helps measure mobile users’ behavior

, Account Director, TNS, The Netherlands noticed how the use of mobile internet by consumers has exploded. Advertisers must find new ways to address their target audience. It’s the eve of a mobile revolution; and Mobile 360 that was presented during today’s Media Research Seminar at the INMA European Conference 2012 gives a preview of the first audience measurement of mobile (phones and tablets) in Europe. Read more

Brand Value Check by de Persgroep

, Senior Research Executive, de Persgroep spoke about how measuring and evaluating the advertising effects on brand perception. The BVC (Brand Value Check) was one of the topics of today’s Media Research Seminar at the INMA European Conference 2012. Read more

Daily research of the front pages in Ekstra Bladet

Pia Stork, Research Manager, Ekstra Bladet, Denmark was one of the speakers during today’s Media Research Seminar at the INMA European Conference 2012. She talked about how Ekstra Bladet researches its front page every day on readers and non-readers. What sells the paper and what doesn’t? Thanks to the live online statistics, the research can be treated as Google Analytics for the printed paper. Read more

Using reader panels in the daily editorial decisions

Kjersti Løken Stavrum, Chief Editor Feature, from Aftenposten, Norway gave a presentation about how RAM/studies of readership made a magazine success; empowering the reporters, convincing the sales persons and securing the editor. She spoke about it during the Media Research Seminar of INMA European Conference 2012. Read more

Readers put trust and value in print advertising

Irene Fogarty, Research Director, Irish Times, Ireland was one of the speakers of the Media Research Seminar of INMA European Conference 2012. She spoke about the European Reader panel survey done by the INMA Research Committee. Read more

Reuters Report finds harmony in news consumption

Robert Picard, Director of Research, Department Politics and International relations, in Reuters Institute for the Study of Journalism was one of the speakers during the Media Research Seminar of INMA European Conference 2012. He presented the findings of the 2012 Reuters Institute Digital News Report “Tracking the Future of News”. Read more

Integrated research on consumers: the NSS in Belgium

Jan Drijvers, the Client Service Manager from TNS Media in Belgium talked during the pre-conference seminars of the INMA European Conference in Cascais about the last integrated audience research with all newspapers in Belgium. Read more

Old people, iPad and the media

Printed media used to think they had problems with the young readers, now watch out as their core customers are going finally to discover the Internet. Read more

TNS Media: Lifecycle of a news story

Why editors focus on different issues than readers

The list of European concerns is topped for the first time by rapidly spreading worries regarding purchasing power and price trends, finds an international GfK survey presented at the INMA conference in Vienna on October 1-3. Read more