Integrated research on consumers: the NSS in Belgium
October 19, 2011 by marek.miller · Leave a Comment
Jan Drijvers, the Client Service Manager from TNS Media in Belgium talked during the pre-conference seminars of the INMA European Conference in Cascais about the last integrated audience research with all newspapers in Belgium. Read more
Tagged: Cascais, INMA 2011, readership, research, research seminar
Print This Post
(No Ratings Yet)Old people, iPad and the media
November 4, 2010 by grzegorz.piechota · 1 Comment
Printed media used to think they had problems with the young readers, now watch out as their core customers are going finally to discover the Internet. Read more
Tagged: audience, internet, iPad, media, new media, NGO partners, research
Print This Post
(No Ratings Yet)TNS Media: Lifecycle of a news story
October 18, 2009 by grzegorz.piechota · Leave a Comment
Tagged: INMA, journalism, newspaper, Outlook 2009, research
Print This Post
(No Ratings Yet)Why editors focus on different issues than readers
October 8, 2008 by grzegorz.piechota · Leave a Comment
The list of European concerns is topped for the first time by rapidly spreading worries regarding purchasing power and price trends, finds an international GfK survey presented at the INMA conference in Vienna on October 1-3. Read more
Tagged: Case studies, INMA, Marketing, Outlook 2009, research
Print This Post
(No Ratings Yet)News design: focus on readers’ concerns, not yours
September 23, 2008 by grzegorz.piechota · 2 Comments
Stop asking questions like: What do you want to read about? How the newspaper should change? Do you prefer longer or shorter stories? Read more
Tagged: Case studies, INMA, innovation, Marketing, newspaper, research
Print This Post
(No Ratings Yet)Frustrated by online services
August 25, 2008 by grzegorz.piechota · Leave a Comment
Customers go back offline. It is a complete turnaround of what has been happening in this business for the last decade, says eMarketer, an online research company.
The art of collecting stories
July 26, 2008 by grzegorz.piechota · Leave a Comment
Artist and computer scientist Jonathan Harris makes online art that captures the world’s expression – and gives us a glimpse of the soul of the Internet.
