Conclusions from the Oxford tablet summit

iPad, and other tablets are expected to be the saviors for publishers and their content. This is not an advertisement but the most important conclusion from INMA’s and INNOVATION’s Oxford Tablet Seminar that took place on May 18th in Oxford, UK. Read more to learn the major findings from the one day’s session dedicated to tablets and newspaper content. Read more

Brainsnacks: key concepts of paid content and advertising on tablets

During the afternoon brainsnack session of INMA’s Oxford Table Summit, speakers had only 7 minutes to speak about how e-reader first-movers are aiming to generate new revenue from advertisers and consumers. Learn what John Einar Sandvand (Digital Media Strategist, Aftenposten), Nic Newman (Co-Founder, BBC News Online), Jonathon Moore (Product Manager, The Guardian), Nils Öhman, (Head of DN Digital, an arm of Swedish daily Dagens Nyheter), and Jessie Wijnants (Strategic Director, Boondoggle Belgium) shared with their listeners. Read more

How tablets and mobile apps will change the web

During INMA’s Oxford Tablet Summit, Fréderic Filloux, Editor and Publisher at the The Monday Note, France, spoke about the shift of users and content from web to mobile devices. Read more

Let readers decide what they want to pay for

Carlo Campos, Director of Innovation Media Consulting in Spain was a guest speaker during the INMA’s Oxford Tablet Summit. Read his advice to publishers about how they should develop their iPad strategies. Read more

iPad is the world’s biggest distraction

Monica Bulger, the research assistant at Oxford Internet Institute spoke today during INMA’s Oxford Tablet Summit about the importance of the content, and an easiness to distract the reader. Read more

iPad is the new frontier

Diego Cenzano is a journalist, and a founder of  an IT company involved in custom-made software solutions to implement the first iPad applications for multimedia companies. During the INMA’s Oxford Tablet Summit, he talked about technology as a critical element in media business. Read more

9 reasons why news publishers should exist on the iPad

Pedro Monteiro, the Art Editor from Impresa Group (publisher of Expresso and Visao), is an expert on new digital narratives, and has been one of the first visual journalism editors to embrace and master the iPad applications. During the INMA’s Oxford Tablet Summit, he pointed out the nine key concepts of existance on the iPad: Read more

Tablet applications from the designer’s point of view

Saulo Ribas, creative director at Editora Globo in “Epoca Magazine” was also the guest of today’s Oxford Tablet Summit. He shared his ideas from the designer’s point of view. He is responsible for the success of “Epoca Magazine’s” iPad application, which was downloaded 2.000 times in 2 weeks.
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Tablets are the new language – think first what you want to tell

Chiqui Esteban,  new narratives director at lainformacion.com was the guest of INMA’s Oxford Tablet Summit. He showed great examples of interactive infographics, that could become great tablet applications themselves. Read more

Tablets are the next step in evolution of a multimedia brand

Javier Zarracina, graphic editor from “Boston Globe” spoke today during the INMA’s Oxford Tablet Summit. Read how newsmedia companies should move towards fully operational multimedia newsrooms. Read more