The personalised newspaper is here

Wanja Oberhof, the founder of Niiu spoke today during the INMA Outlook 2010 conference in Liverpool, about his idea of creating the first personalised printed daily. The works are in a very advanced stage and the conference attendees actually had the chance to hold and look at this new invention.
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Bridging the gap between newspapers and the market

Anna Serner, the CEO Tidnings Utgivarna, The Swedish Newspaper Publishers’ Association spoke today during the INMA / OPA Outlook 2010 conference about how important it is for newspapers to innovate within their own brands and in their relationship with their readers/consumers . Read more

Greatest challenges for online publishers

Tomasz Józefacki, the President of OPA Europe, and Vice President and Head of Internet Division in Agora (Poland) spoke today during the INMA/OPA Outlook 2010 conference about the greatest challenges for online publishers in Europe and how they are dealt with at Poland’s leading media group Agora. Highlights include insights and case studies on multimedia, local markets, and monetisation from the company whose fast-growing online brands reach today nearly half of all Polish internet users. Read more

Opening of the INMA/OPA Outlook 2010 conference

Wolfgang Bretschko, the President of INMA Europe, and Member of the Board in Styria Medien (Austria) opened today’s conference in Liverpool. He listed main problems that newsmedia publishers are facing nowadays. Read more

What makes great local advertising in print and online

The INMA conference began with the workshops on how local and regional newspapers can benefit from creative thinking and use their unique selling proposition catering for the advertisers. Many examples from the British Press were shown. Read more

INMA/OPA Outlook 2010 conference is about to begin

Like every year, the lineup of the speakers for the upcoming INMA conference is extremely interesting. The conference has its official start tomorrow but today the attendants have a chance to participate in the limited series of workshops on online measuring basics, and key issues of advertising in local media (print and online). Read more

Italian publishers join forces to enhance ad revenue

Premium Publisher Network represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Before the next week’s INMA 2010 conference, the authors of PPN: Giorgio Riva (Managing Director, RCS Digital), and  Claudio Giua (Editorial Director, Espresso Group) from Italy answer the questions for Forum4Editors. Read more

Extra Bladet: Never forget about young readers

Young readers are now the real future of newspapers and online operations of news publishers. Louise Abildgaard Grøn, Project Manager of Educational Relations in Danish „Ekstra Bladet” knows a lot about it, as she leads the project called Redaktionen – an internet-based editorial platform where schools produce their own newspaper. Next week, she will be telling the participants of INMA Outlook 2010 conference, about how to connect to the future readers. Today, she answers few questions exclusively for Forum4Editors. Enjoy the read! Read more

Innovation’s Senor on newspapers of the future

There actually are optimistic voices considering the future of newspapers. Famous for his optimism in that topic is Juan Señor from Innovation Media Consulting Group, who will be one of the speakers during the next week’s INMA Outlook 2010 conference. Forum4Editors decided to talk to him and ask him precisely, what helps him see the future of newspapers in bright colours. Read more

Personal daily: brand Niiu day for the printed press

An idea of a personalized newspaper should not sound new to anyone. How do most people get their news from the internet? Do they still browse the universe of webpages? Read more