Fill the niches! Online strategy of Agora, Poland

Tomasz Józefacki, the President of OPA Europe, and Vice President and Head of Internet Division in Agora (Poland), spoke during the Outlook INMA 2010 conference in Liverpool about the greatest challenges for online publishers in Europe. Interview recorded by Artur Karda from Media Regionalne, Poland.

INMA Outlook 2010 conference in Liverpool: new media, old music

Enjoy the interview with Inge van Gaal, the Coordinator of INMA Europe. The video was recorded by Artur Karda from Media Regionalne, Poland.

Brainsnacks about transformation in today’s media

During the afternoon brainsnack session of INMA/OPA Outlook 2010 conference speakers have only 7  minutes to speak about their ideas and experience. It was held by Nikos Gouraros, Business Development Director of Digital Business Unit in Lambrakis Press (Greece), Joachim Dreykluft, the News Editor Online in Gruner + Jahr Wirtschaftsmedien (Germany), Alastair Machray, the Chief-Editor of Liverpool Echo (United Kingdom), and Robert Whitehead, the Director Marketing in Fairfax Media. Read more

When Competitors Join Forces to Enhance Advertising Revenue

Giorgio Riva, the Managing Director of RCS Digital, and Claudio Giua, the Editorial Director of Espresso Group (Italy) spoke today at the INMA Outlook 2010 conference in Liverpool. They created the Premium Publisher Network which represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Advertisers can plan advertising campaigns on specific channels (split by topic, target, and geo-localised), selecting the most relevant keywords to reach their audience objectives. Read more

Print is still the best business model

It is the best time ever to invest in newspapers and the best time to look back on hypes that never materialized, a fresh look at the business models of newspapers, mobile, internet, free newspaper, etc. but especially a story about the passion for the most beautiful medium on earth. De Persgroep made the largest newspaper investment in Europe in 2009 by buying PCM Uitgevers, editor of AD, NRC, Volkskrant en Trouw. Xavier Verellen, the Chief Commercial Officer of De Persgroep (Belgium) spoke about it on the second day of the INMA Outlook 2010 conference in Liverpool. Read more

The good and bad times for Southern African newspapers

The world is changing, and classifieds are changing the world for publishers as well. Felix Erken, the Chief Executive Officer of Junkmail in South Africa who spoke at INMA/OPA Outlook 2010 conference on Thursday, experienced it with his newspapers. Read more

Yes we can! Obama’s campaign as as example on how newspapers should gain their audience

The 2008 U.S. presidential elections demonstrated the power of new media in the 21st century to impact politics and society. The campaign included design, branding, web content, video, mass e-mail, text messaging, fund-raising, online advertising, and more. During the INMA Outlook 2010 conference, Matthew Mc Gregor, the director of the Blue State Digital – the company who helped powered the Obama Online campaign (as well as campaigns in Sweden, France, the United Kingdom) talked about how his experience can relate to newspapers in their efforts to grow audience and advertising. Read more

Juan Senor on future of newspapers and the newspapers of the future

During the INMA/OPA Outlook 2010 conference, Juan Senor from Innovation Media Consulting Group (“one of the most famous firms creating newspapers” – according to “Financial Times”) gives news publishers his ideas, of what should be done in order to improve their business models. In the midst of the worst economic downturn in generations, many suggest newspapers are confronting the end. Nothing could be further from the truth. In this presentation based on preparations for the forthcoming book “Future News: The Way Forward for the News Business”, the attendees had a chance to remind themselves of what makes newspapers unique, and what makes newspapers sell. Read further for more information from this extremely interesting presentation. Read more

How to connect to the future readers – Extra Bladet case

Louise Abildgaard Groen, the Project Manager of Educational Relations in Dannish Ekstra Bladet spoke during the INMA/OPA Outlook 2010 conference about “Redaktionen”, an internet-based editorial platform where schools produce their own newspaper. Read more about this award-winning campaign that has built intense loyalty with young people. Read more

Bringing online innovation to the local level

Katherina Borchert, Head of WAZ New Media, and the Editor-in-Chief of derwesten.de (WAZ Mediagroup) was also the speaking guest during today’s INMA/OPA Outlook 2010 conference in Liverpool. She shared her experience with bringing innovation to the very local level. Read more