Wikipedia founder: recession to hit websites
November 6, 2008 by grzegorz.piechota · 1 Comment
Jimmy Wales, the founder of Wikipedia, believes the global economy is headed for a “pretty serious recession” that will hit websites that are heavily reliant on advertising. Read more
CS Monitor replaces daily print edition with its website
October 29, 2008 by grzegorz.piechota · 1 Comment
Analysis: Is it a model that other struggling newspapers should follow? Why could the Christian Science Monitor succeed on the net if it did not in print? Read more
How to engage bloggers into the newspaper
October 15, 2008 by grzegorz.piechota · 1 Comment
Here are some tips from John Wilpers of Innovation: You need to go out into the community, find the quality bloggers, send them an e-mail or call them on the phone. ”It does not take a lot of convincing.” Read more
How to change our newspaper’s image
October 15, 2008 by grzegorz.piechota · Leave a Comment
”When you try to change an image of a newspaper with a marketing campaign, changes in its content must follow. Otherwise there would be a disconnection between the new image and the content,” says Bernard Asselin, Vice President of The Gazette in Canada. Read more
Mobile content: snack, speed & snip
October 15, 2008 by grzegorz.piechota · 1 Comment
”Content on mobile phone is all about snacking. All about speed. You just want little snippets of information,” says Annabel Hembry, Head of Communications at Associated Newspapers (UK). Read more
Media convergence: dare to make mistakes
October 14, 2008 by grzegorz.piechota · 2 Comments
“90 per cent of newspaper reporters can become good TV or radio journalists. It is not difficult. Don’t make it a rocket science,” says Ulrik Haagerup, Head of News at Danish Broadcasting Corporation and former newspaper editor. Read more
Redesign is not only about changing a costume
October 14, 2008 by grzegorz.piechota · Leave a Comment
“Newspaper design is not only about colors, typography, graphics. It gives the newspaper a real personality, an identity,” says Michel Gaffre, design consultant from France. Read more
INMA poll: John Wilpers, Innovation, on sins of newspapers
October 13, 2008 by marek.miller · Leave a Comment
John Wilpers, consultant at Innovation International Media Consulting Group (USA), talks about deadly sins of today’s newspapers. Read more
INMA poll: Annabel Hembry, Associated Newspapers, on sins of newspapers
October 13, 2008 by marek.miller · Leave a Comment
Annabel Hembry, Head of Communications at Associated Newspapers (Daily Mail, Mail on Sunday, Evening Standard and Metro UK), United Kingdom, talks about deadly sins of today’s newspapers. Read more
INMA poll: Earl J. Wilkinson, INMA, on sins of newspapers
October 13, 2008 by marek.miller · Leave a Comment
Earl J. Wilkinson, Executive Director, International Newsmedia Marketing Association (USA), talks about deadly sins of today’s newspapers. Read more











