Should the content in 2010 be journalism?

When circulation and advertising revenues go down, editors cannot hide behind their wall. What you could and should expect from your newsroom to respond to the rapid change in readers’ and advertisers’ needs? Grzegorz Piechota, Vice President, INMA Europe, and Specials Projects Editor in Agora (Poland) gave some ideas and examples from the best read daily newspaper in Poland (in both print and online). Read more

TNS Media: Lifecycle of a news story

Styria Medien: future of the newspaper

VG: multimedia story on family crimes

Wikipedia founder: recession to hit websites

Jimmy Wales, the founder of Wikipedia, believes the global economy is headed for a “pretty serious recession” that will hit websites that are heavily reliant on advertising. Read more

CS Monitor replaces daily print edition with its website

Analysis: Is it a model that other struggling newspapers should follow? Why could the Christian Science Monitor succeed on the net if it did not in print? Read more

How to engage bloggers into the newspaper

Here are some tips from John Wilpers of Innovation: You need to go out into the community, find the quality bloggers, send them an e-mail or call them on the phone. ”It does not take a lot of convincing.” Read more

How to change our newspaper’s image

”When you try to change an image of a newspaper with a marketing campaign, changes in its content must follow. Otherwise there would be a disconnection between the new image and the content,” says Bernard Asselin, Vice President of The Gazette in Canada. Read more

Mobile content: snack, speed & snip

”Content on mobile phone is all about snacking. All about speed. You just want little snippets of information,” says Annabel Hembry, Head of Communications at Associated Newspapers (UK). Read more

Media convergence: dare to make mistakes

“90 per cent of newspaper reporters can become good TV or radio journalists. It is not difficult. Don’t make it a rocket science,” says Ulrik Haagerup, Head of News at Danish Broadcasting Corporation and former newspaper editor. Read more