How to change our newspaper’s image
October 15, 2008 by grzegorz.piechota · 2 Comments
”When you try to change an image of a newspaper with a marketing campaign, changes in its content must follow. Otherwise there would be a disconnection between the new image and the content,” says Bernard Asselin, Vice President of The Gazette in Canada. Read more
Filed Under: Blog
Tagged: advertising, campaign, in-paper promotion, INMA, outdoor advertising, Outlook 2009, TV
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Tagged: advertising, campaign, in-paper promotion, INMA, outdoor advertising, Outlook 2009, TV
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(No Ratings Yet)Promoting “Humane Dying” on billboards, in print and online
July 25, 2008 by grzegorz.piechota · 1 Comment
When you run a social campaign like this, you need to focus on the issue and not on the newspaper itself. This is the only way to make a difference. To change the world for better. Read more
Filed Under: Blog
Tagged: campaign, Gazeta, in-paper promotion, newspaper, online promotion, outdoor advertising, taboo
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Tagged: campaign, Gazeta, in-paper promotion, newspaper, online promotion, outdoor advertising, taboo
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