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OPA research: online (video) news in Europe

October 19, 2011 by · Leave a Comment 

Maciej Wicha, Director of Transactions and Services, Agora and member of the OPA Europe Board of Directors spoke during the pre-conference seminars of the INMA European Conference in Cascais about the OPA research conducted in the topic of online video news popularity. Read more

How an advertiser and agency see the future of advertising?

October 4, 2010 by · Leave a Comment 

Fabrice DekerfFabrice Dekerf, Managing Director of Germaine Agency (Belgium) spoke during the INMA/OPA Europe conference in Krakow about the relations between agencies, advertisers, publishers and consumers. Read more

Targeted marketing through Metro – free daily in Poland

October 4, 2010 by · Leave a Comment 

Magda BulakCase study of the Polish free newspaper Metro’s award-winning services for advertisers ranging from direct marketing, ambient media, custom publishing, mini events to targeted distribution – even abroad! Magda Bulak, Innovation Manager of the free newspaper Metro (Agora, Poland) spoke during the 2010 INMA/OPA Europe conference in Poland. Read more

The silent click: building brands online in Europe

October 4, 2010 by · Leave a Comment 

Amy PorterClick-Through Rates are history: there’s a better way to measure the impact of exposure to online display ads. Amy Porter, Marketing Director of OPA Europe (Paris) introduced the delegates of the INMA/OPA Europe conference in Krakow to the new metric showing the efficiency of advertising. Read more

Advertising network for premium publishers – PPN

October 4, 2010 by · Leave a Comment 

PPNGabriele Ronchini, founder and CEO of 4wMarketPlace (Italy) spoke during the INMA/OPA European conference in Krakow about an inspiring change for advertising strategies – the Premium Publishers Network. Read more

Tablets: a new hype or a great opportunity?

October 3, 2010 by · Leave a Comment 

Diego Cenzano Tablet and mobile apps and how the Internet will never be the same again. At the INMA/OPA Europe Conference in Krakow, Diego Cenzano, CEO of Biko and Innovation Consultant, Spain gave great advices of what publishers should focus on while planning their tablet strategies. Read more

Publishers must know their readers in order to grow

October 3, 2010 by · Leave a Comment 

Bernard Asselin During the 2010 INMA/OPA Europe Conference in Krakow, Bernard Asselin (Montreal Gazette), Koen Meeusen (Belgium), and Paul Westhorpe (Prisa Digital) shared their experience about attracting and quantifying the audience across different plantforms. After reading the following three posts one most important conclusion should be taken out: UNDERSTAND YOUR READER! Bernard Asselin, Vice-President for Marketing and Reader Sales, at The Gazette, Canada proved why thinking outside of the box is so important for news publishers. Read more

Social media, data, and newsletters can help publishers earn money

October 3, 2010 by · Leave a Comment 

Paul Westhorpe During the 2010 INMA/OPA Europe Conference in Krakow, Paul Westhorpe (Prisa Digital) shared his experience with attracting and quantifying the audience across different platforms. Read more

Understanding the reader helped Staandard grow

October 3, 2010 by · Leave a Comment 

Koen Meeusen Strategy of “De Standaard” is by many associated with the word success. In the past decade, when all Belgium newspapers went down in circulation on average by 12% (2000-2009),  De Standard noted a 11% rise in its circulation. Koen Meeusen, Manager Sponsoring and Promotion of Corelio (Belgium) talked during the INMA/OPA conference in Krakow about how understanding a reader can help publishers succeed on their markets. Read more

Overcoming the crisis – trasformation of Segodnya

October 3, 2010 by · 1 Comment 

Guillermo Schmitt Guillermo Schmitt, the CEO of Segodnya Multimedia (Kiev, Ukraine), explained during the INMA/OPA Europe conference how his team transformed a declining, mismanaged and underperforming multimedia business into a high performance company, occupying a leadership position in the Ukrainian Market, both in the print version as in the digital news publishing market and overcoming a 12% drop in GDP in 2008! Read more

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