OPA research: online (video) news in Europe
October 19, 2011 by marek.miller · Leave a Comment
Maciej Wicha, Director of Transactions and Services, Agora and member of the OPA Europe Board of Directors spoke during the pre-conference seminars of the INMA European Conference in Cascais about the OPA research conducted in the topic of online video news popularity. Read more
How an advertiser and agency see the future of advertising?
October 4, 2010 by marek.miller · Leave a Comment
Fabrice Dekerf, Managing Director of Germaine Agency (Belgium) spoke during the INMA/OPA Europe conference in Krakow about the relations between agencies, advertisers, publishers and consumers. Read more
Tagged: advertising, Dekerf, future, INMA, Krakow 2010, OPA
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(No Ratings Yet)Targeted marketing through Metro – free daily in Poland
October 4, 2010 by marek.miller · Leave a Comment
Case study of the Polish free newspaper Metro’s award-winning services for advertisers ranging from direct marketing, ambient media, custom publishing, mini events to targeted distribution – even abroad! Magda Bulak, Innovation Manager of the free newspaper Metro (Agora, Poland) spoke during the 2010 INMA/OPA Europe conference in Poland. Read more
Tagged: Agora, Bulak, INMA, Krakow 2010, Marketing, Metro, mTarget, OPA
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(No Ratings Yet)The silent click: building brands online in Europe
October 4, 2010 by marek.miller · Leave a Comment
Click-Through Rates are history: there’s a better way to measure the impact of exposure to online display ads. Amy Porter, Marketing Director of OPA Europe (Paris) introduced the delegates of the INMA/OPA Europe conference in Krakow to the new metric showing the efficiency of advertising. Read more
Tagged: INMA, Krakow 2010, metrics, OPA, Porter, web
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(No Ratings Yet)Advertising network for premium publishers – PPN
October 4, 2010 by marek.miller · Leave a Comment
Gabriele Ronchini, founder and CEO of 4wMarketPlace (Italy) spoke during the INMA/OPA European conference in Krakow about an inspiring change for advertising strategies – the Premium Publishers Network. Read more
Tagged: INMA, Krakow 2010, OPA, PPN, publishers, Ronchini
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(No Ratings Yet)Tablets: a new hype or a great opportunity?
October 3, 2010 by marek.miller · Leave a Comment
Tablet and mobile apps and how the Internet will never be the same again. At the INMA/OPA Europe Conference in Krakow, Diego Cenzano, CEO of Biko and Innovation Consultant, Spain gave great advices of what publishers should focus on while planning their tablet strategies. Read more
Tagged: Cenzano, INMA, innovation, iPad, Krakow 2010, OPA, tablets
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(No Ratings Yet)Publishers must know their readers in order to grow
October 3, 2010 by marek.miller · Leave a Comment
During the 2010 INMA/OPA Europe Conference in Krakow, Bernard Asselin (Montreal Gazette), Koen Meeusen (Belgium), and Paul Westhorpe (Prisa Digital) shared their experience about attracting and quantifying the audience across different plantforms. After reading the following three posts one most important conclusion should be taken out: UNDERSTAND YOUR READER! Bernard Asselin, Vice-President for Marketing and Reader Sales, at The Gazette, Canada proved why thinking outside of the box is so important for news publishers. Read moreSocial media, data, and newsletters can help publishers earn money
October 3, 2010 by marek.miller · Leave a Comment
During the 2010 INMA/OPA Europe Conference in Krakow, Paul Westhorpe (Prisa Digital) shared his experience with attracting and quantifying the audience across different platforms. Read moreTagged: data acquisition, INMA, Krakow 2010, newsletters, OPA, Prisa Digital, social media, Westhorpe
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(1 votes, average: 5.00 out of 5)Understanding the reader helped Staandard grow
October 3, 2010 by marek.miller · Leave a Comment
Strategy of “De Standaard” is by many associated with the word success. In the past decade, when all Belgium newspapers went down in circulation on average by 12% (2000-2009), De Standard noted a 11% rise in its circulation. Koen Meeusen, Manager Sponsoring and Promotion of Corelio (Belgium) talked during the INMA/OPA conference in Krakow about how understanding a reader can help publishers succeed on their markets. Read moreTagged: INMA, Krakow 2010, Meeusen, OPA, Standaard
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(No Ratings Yet)Overcoming the crisis – trasformation of Segodnya
October 3, 2010 by marek.miller · 1 Comment
Guillermo Schmitt, the CEO of Segodnya Multimedia (Kiev, Ukraine), explained during the INMA/OPA Europe conference how his team transformed a declining, mismanaged and underperforming multimedia business into a high performance company, occupying a leadership position in the Ukrainian Market, both in the print version as in the digital news publishing market and overcoming a 12% drop in GDP in 2008! Read moreTagged: Guillermo Schmitt, INMA, Krakow 2010, OPA, Segodnya
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