Targetting niches – Gannett’s online strategy

Josh Resnik, Vice-President, Gannett Digital Media, USA spoke during the INMA/OPA Erope conference about connecting users, advertisers, and publishers in the digital world. Read more

EU president to INMA/OPA delegates: vibrant media vital to the democracy

“A vibrant and pluralist media is vital to the functioning of democracy, and it is good that you are examining together, on a Europe-wide basis, the current and future challenges facing the media”, writes Herman Van Rompuy, the President of the European Council. Read more

INMA/OPA Europe conference starts in Krakow this week

More than 310 editors and managers of leading news media from Europe and the world will arrive this week to Krakow (Poland) for the annual conference of the INMA/OPA Europe. Read more

Hunting the elusive online business model in news

Do throw spaghetti to the wall! It’s just one piece of advice that prof. George Brock of the City University in London, a former Saturday editor of the Times, offers to news publishers. Read more

Brainsnacks about transformation in today’s media

During the afternoon brainsnack session of INMA/OPA Outlook 2010 conference speakers have only 7  minutes to speak about their ideas and experience. It was held by Nikos Gouraros, Business Development Director of Digital Business Unit in Lambrakis Press (Greece), Joachim Dreykluft, the News Editor Online in Gruner + Jahr Wirtschaftsmedien (Germany), Alastair Machray, the Chief-Editor of Liverpool Echo (United Kingdom), and Robert Whitehead, the Director Marketing in Fairfax Media. Read more

When Competitors Join Forces to Enhance Advertising Revenue

Giorgio Riva, the Managing Director of RCS Digital, and Claudio Giua, the Editorial Director of Espresso Group (Italy) spoke today at the INMA Outlook 2010 conference in Liverpool. They created the Premium Publisher Network which represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Advertisers can plan advertising campaigns on specific channels (split by topic, target, and geo-localised), selecting the most relevant keywords to reach their audience objectives. Read more

How to connect to the future readers – Extra Bladet case

Louise Abildgaard Groen, the Project Manager of Educational Relations in Dannish Ekstra Bladet spoke during the INMA/OPA Outlook 2010 conference about “Redaktionen”, an internet-based editorial platform where schools produce their own newspaper. Read more about this award-winning campaign that has built intense loyalty with young people. Read more

Ogilvy: Facebook for business

Italian publishers join forces to enhance ad revenue

Premium Publisher Network represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Before the next week’s INMA 2010 conference, the authors of PPN: Giorgio Riva (Managing Director, RCS Digital), and  Claudio Giua (Editorial Director, Espresso Group) from Italy answer the questions for Forum4Editors. Read more

Innovation’s Senor on newspapers of the future

There actually are optimistic voices considering the future of newspapers. Famous for his optimism in that topic is Juan Señor from Innovation Media Consulting Group, who will be one of the speakers during the next week’s INMA Outlook 2010 conference. Forum4Editors decided to talk to him and ask him precisely, what helps him see the future of newspapers in bright colours. Read more