Brainsnacks about transformation in today’s media

During the afternoon brainsnack session of INMA/OPA Outlook 2010 conference speakers have only 7  minutes to speak about their ideas and experience. It was held by Nikos Gouraros, Business Development Director of Digital Business Unit in Lambrakis Press (Greece), Joachim Dreykluft, the News Editor Online in Gruner + Jahr Wirtschaftsmedien (Germany), Alastair Machray, the Chief-Editor of Liverpool Echo (United Kingdom), and Robert Whitehead, the Director Marketing in Fairfax Media. Read more

When Competitors Join Forces to Enhance Advertising Revenue

Giorgio Riva, the Managing Director of RCS Digital, and Claudio Giua, the Editorial Director of Espresso Group (Italy) spoke today at the INMA Outlook 2010 conference in Liverpool. They created the Premium Publisher Network which represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Advertisers can plan advertising campaigns on specific channels (split by topic, target, and geo-localised), selecting the most relevant keywords to reach their audience objectives. Read more

How to connect to the future readers – Extra Bladet case

Louise Abildgaard Groen, the Project Manager of Educational Relations in Dannish Ekstra Bladet spoke during the INMA/OPA Outlook 2010 conference about “Redaktionen”, an internet-based editorial platform where schools produce their own newspaper. Read more about this award-winning campaign that has built intense loyalty with young people. Read more

Ogilvy: Facebook for business

Italian publishers join forces to enhance ad revenue

Premium Publisher Network represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Before the next week’s INMA 2010 conference, the authors of PPN: Giorgio Riva (Managing Director, RCS Digital), and  Claudio Giua (Editorial Director, Espresso Group) from Italy answer the questions for Forum4Editors. Read more

Innovation’s Senor on newspapers of the future

There actually are optimistic voices considering the future of newspapers. Famous for his optimism in that topic is Juan Señor from Innovation Media Consulting Group, who will be one of the speakers during the next week’s INMA Outlook 2010 conference. Forum4Editors decided to talk to him and ask him precisely, what helps him see the future of newspapers in bright colours. Read more

Mobile internet according to Google

”There are over 3 times more mobile users than internet users. There are more mobile phones than TV units, more phones than cars. Mobile devices are more than a part of our live”, says Marc Vanlerberghe from Google. Read more

Interview: Mark Challinor, g8wave Europe

How to take a printed edition of a newspaper and move it to online, and then move it to mobile? How traditional media companies can use mobile to expand their reach and increase revenues? Read more

Interview: Patrick van Waeyenberghe, de Persgroep

When online advertising revenue will overtake the printed one at a Belgian multi-media company de Persgroep? Read more

Obama’s victory too late for printed editions of European newspapers

Europeans could learn this morning results of the US elections from any medium — except printed editions of their newspapers. Have been the online editions any better? Read more