Philipp Schindler

First words of Philipp Schindler during the conference were “We come in peace” – a statement that was widely commented on Twitter, for example: “Yeah right, take me to your readers”

Philipp Schindler points out 5 main trends that happen in the web nowadays:
1. Search.
Schindler noticed, that during the past 7 years, the user has moved from the browser-centric use of the web, to the search-centric usage. Consumers have found out there is a very simple way to navigate within the billions of information on the web, and the sollution to it is search. Luckily, Schindler admits Google did not invent the search. But numbers are tough: 4 billion searches are conducted every day. Over 50% people using the mobile web, do it because they want to search. The trend is to evolve the search to be based on the recommendation of the others.

2. Richer Media. We are witnessing a fundamental shift towards richer media. 2 million videos streams are watched on YouTube every single day. 2 million YouTube downloads a day is a symptom of a less word centric web. Gaming industry is leading.

3. Mobile Revolution. 4 billion applications were downloaded from App Store. In 2015 – more mobile web based traffic is expected than traditional web traffic. Mobile web is growing 8x than traditional web grew, and everyone (publishers as well) are underestimating this trend.

There are 2 important features of mobile trend:
- connectivity
- hub computing – access to most powerful devices one can imagine.

Mobile is the triangle between device, connectivity, and a supercomputer. What should it mean to publishers? don’t bet against mobile anytime.

4. Data. Everyone should learn to love the richness of the data. Always in a privacy respecting way. How to monetize it? There is no silver bullet, no single monetization model. According to Schindler, the winning models will be al advertising based.

5. Translation. It’s high time to imagine a web browser that translates everything into the langauge of one’s choice. Philipp Schindler imagines a world where mobile phones translates between people on the fly. It will let medias reach a larger audience. And it’s not far from where we’re at this very moment.

Philipp Schindler believes there can be a mutually benefficial partnership with newspapers. Google ’sends’ 1 billion people a month to news sites just from Google news and pays media 1.7 billion US$ a month via ad clicks. It is a huge number that shows how Google and newspaper could work together, to grow that reach. Newspapers are not a competitor to Google. The no.1 competitor to them is every group of talented people who are innovative. Not facebook, not Apple, but the next startup. Google would never give away nor sell any private information unless they are obliged to do so under the law.

Since September 29 to October 1 they will discuss the future of print, internet and mobile media as well as share their experience in how social, technological and market developments affect consumers and advertisers, and how to meet their expectations.

Among keynote speakers will be CEO of the publishing group Mecom David Montgomery (UK), publisher of the most-read newspaper in the world Dainik Jagran - Shailesh Gupta (India), vice-president of Gannett Digital Media Josh Resnik (USA), vice-president of Google for Southern & Eastern Europe, Middle East & Africa Carlo d’Asaro Biondo (USA), international content director of Microsoft Peter Bale (UK). Editor-in-chief of Gazeta Wyborcza, Adam Michnik will give opening remarks.

During this three-day meeting speeches will be given also by: representatives of The New York Times of the US, El Pais of Spain, Corriere della Sera of Italy, Segodnya of Ukraine, Aftonbladet of Sweden, L’Equipe of France, Independent of the South Africa, Montreal Gazette of Canada and news agency RIA Novosti of Russia.

Polish and Krakow media executives and reporters will attend as well. In addition to Adam Michnik their experience will share the editor of “Dziennik Polski” Piotr Legutko, vice-president of Polskapresse – publisher of “Polska Gazeta Krakowska” Grzegorz Haftarczyk, directors Artur Karda and Tomasz Krawczyk from Media Regionalne (the owner of mmkrakow.pl local news portal) and Jakub Krzych of Krakow, founder of an innovative internet ad network AdTaily.com, which is storming the UK market.

In total conference participants will present more than 100 different newspapers, websites, information services and media companies. They come from almost every country of Europe, as well as from Australia, South Africa, the United States, Canada, India and even Nepal.

Participating in the event will provide an opportunity to get to know Krakow, Malopolska region and Poland. Many of media executives will spend the weekend here after the conference.

Mayor of Krakow Jacek Majchrowski will host the welcome party at the Wielopolski Palace. Then participants will be able to visit the newest Krakow museum – built under the city’s mediaeval Market Square listed by UNESCO as the World Heritage Place.

Marek Nawara, Marshal of Malopolska region, will host the gala dinner in the Salt Mine of Wieliczka, the second oldest mine in the world and the second of the eight sites in Malopolska listed in the UNESCO registry.

Town Hall, the Marshal’s Office and Krakow media editors from „Dziennik Polski”, „Gazeta Krakowska”, „Gazeta Wyborcza Kraków”, Interia.pl and RMF FM jointly encouraged international media to arrive to Cracow and Malopolska. As a result INMA and OPA Europe for the first time organized its annual conference not in the West, but in the new European Union member state.

The cooperation with INMA brought international association as a partner of the recent museum’s conference in Cracow.

In order to create positive perception around the world during the conference breaks addtional information about the city and the region will be available at Town Hall and the Marshal’s Office’s stand at Park Inn Hotel. Companies like DTI, MatchWork, PaperView, Planeta Marketing will also present their technologies and merchandise.

Industry organizations – Polish Audit Bureau of Circulations (Zwi?zek Kontroli Dystrybucji Prasy) and Polish Readership Survey (Polskie Badania Czytelnictwa) – will present the Polish press. Along with Atex they are partners of the competition for innovative advertising campaigns in press. Winners will be announced during the conference.

Partner of the local media seminar – Media Regionalne – will establish multimedia newsroom, where journalists will cover the conference live in blogs, tweets and interviews on video.

U.S. Embassy in Warsaw also supports the conference.

Information about the organizers:

Newsmedia Marketing Association International – INMA was founded in 1930. This non-profit association promotes good practices and ideas among the news media publishers. World organization brings together over 5,000 members from over 80 countries. INMA headquarters located in Dallas (USA). The Association also has offices in Antwerp (Belgium) and New Delhi (India).

Online Publishers Association – OPA Europe was founded in 2003 and represents the interests of the leading web publishers across Europe. OPA’s headquarters is in Paris (France).

This May twenty five reporters of Gazeta Wyborcza, Poland’s best read quality daily, got back to their schools — primary and secondary, public and private all over the country — to check how did they embrace new technologies.
Reporters had to spend there a week going to classes, doing homeworks, talking to pupils, teachers and parents. Some of them finished their education there 30 years ago. Imagine the challenge!
Readers could follow reporters’ expedition on their blog, give them tips, share experiences.
Sadly, they found that Polish schools are “museums of chalk”, as one of teachers wrote in a letter to editors.
Grzegorz Lorek, a biology teacher from a city of Leszno, claimed: “Schools pretend the Internet does not exist. Some teachers don’t have even e-mail addresses. I am also a ‘digital immigrant’ as I grew up in the world before the Internet revolution. And my pupils are ‘digital natives’. They live in a sort of an avatar. When they go to school, they get out of their avatar for a while and what do they find? Me — a teacher at the chalk board. I work in the museum of “the chalk reality”. How can I teach them to live in the new brave world?”
We believed Mr. Lorek’s testimony was so important that we quoted his letter on the front page of Gazeta when we started our week-long series called “School 2.0″. The headline read: “The end of the chalk age”.
From May 17 to 22 we published 25 articles about it in the nation-wide edition and 205 articles in 21 local editions of Gazeta. All stories, photos and videos were posted in a new section on the newspaper site.

Findings of Gazeta’s reporters embedded into schools

Over 91 per cent of pupils in Poland have a computer at home and most of them have an Internet access. But some teachers still ask kids to write — for example — a definition of a metaphor as their homework and then surprisingly get the same answer copied from Wikipedia!
Gazeta’s journalists surveyed 2,081 pupils and learned that 71 per cent used the Internet when doing their homeworks. 45 per cent admitted their homeworks are fully based on information found online!
Nobody has taught them how to use this information critically, how to evaluate and compare sources. Where were the teachers?
When reporters talked to them, they so often seemed to be helpless or overwhelmed by the speed and variety of changes in the society.
One history teacher complained: “I ask pupils what’s the source of knowledge today and the answer they give is: ‘You log in to Wikipedia and copy”. I ask who’s been at a library recently? I hear: ‘Me, I logged in to www.library.pl’.”
But is it any wrong?
Another teacher — the Polish literature specialist — cried: “Six-graders don’t remember an alphabet as they use computer dictionary tools to write. They speak abbreviations, their sentences get poorer and poorer. The language of text-messaging has entered the everyday conversation.”
She and the others didn’t know how to include new technologies and Internet tools into their practice. They didn’t know any good examples of good practices. They didn’t know if there were any teaching materials available, where to find them and how to use them.
During our research the social impact of new technologies seemed often to be out of radar of school authorities with one exception. Schools reacted quickly when noticed about pathologies like privacy breaches on the Polish Facebook, any pictures or videos showing misbehaviors etc. The problem was they did nothing to prevent them. There were no lessons on Internet safety, privacy, or copy rights! Only 28 per cent of pupils told us their teachers had given any lesson about the guidelines to use the Internet.
But there is hope. We found out that teachers — however afraid — wanted to change their practice, learn more and share with pupils.
It is a paradox — almost all Polish schools have computers but they are rarely used during lessons other than computer science. It’s one of the reasons why teachers usually tell pupils what the rainforest looks like instead of showing it to them or sharing a link to YouTube.
Another reason is that nobody really cares if teachers innovate at work. “Despite all the governmental programs and official statements being innovative does not help teachers in their careers”, claimed our leading writer on education Aleksandra Pezda. “Their main goal is to prepare kids to national exams. And these exams are still very traditional. For example teachers fight with kids using computers to prepare homeworks claiming they would have to write exams by hand! Is this really the main problem of our age?!”
All these revelations made us think how to bring a change together with teachers, parents and pupils themselves.

From School 1.0 to School 2.0

We asked numerous independent experts, non governmental organizations and companies to help us. We want to prepare over this summer and introduce this fall new teaching materials to Polish schools, train their teachers and provide them an online platform to share experiences and good practices.
It’s going to be the largest and the most expensive social campaign this year just after our “Humane healthcare” activity. We’re now securing sponsors and merit partners.
We count on participation of at least 7,000 schools that have engaged into our earlier educational campaigns called School with Class. We run them for many years together with the Center of Civic Education, a non-governmental organization.
We are going to start in September by announcing a new Codex of School 2.0, a list of issues and ideas how to include new technologies in education.

• When and how to use computers at schools and homes to help pupils succeed in education and their adult lives?
• How to use Internet tools creatively, safely and responsibly?
• How can new technologies help students to work together on their projects?
• How to improve communication between teachers, pupils and parents?
• How should they adjust lesson plans, homework tasks, exams?

The Codex will not serve as a final list of orders for schools. Its aim is rather to start internal debates at schools and then to inspire them to adopt the results of these debates.
Schools will get a set of new teaching materials for free and will be able to apply for online training programs for their teachers. The most active ones will get additional support and become Labs 2.0.
All teachers will be free to start their own projects — plan and run innovative Lessons 2.0 or other activities — and to share their experiences with others on the Internet platform. We’re going to name Teachers 2.0 — the most creative and innovative — over the school year.
The best case studies will be presented at the national conference for teachers we want to organize next June. We will call this event Festival of Schools 2.0. It will include professional discussions and presentations to young people.
Additionally, the best Polish experts will work on sample exam questions to help the authorities in opening Polish exam system to innovations. We will invite schools to participate in the trail exams. We’ve got some experiences in such trials — we organize them every year in association with Operon, a leading publisher of schoolbooks. Over 300,000 students took our trial exams in 2009.
Last but not least we will publish a guide for teachers and parents about all the Internet tools that kids have been using already and that could be applied in education also — like wikis, blogs, Twitter-like feeds, Facebook-like networks, photo and video sharing sites etc.

Why it is a newspaper that may help

We believe in building bridges across generations. We don’t build ghettos for young readers and try to engage them into the regular newspaper and our campaigns instead. It works — we are happy with one of the youngest readerships across Polish newspapers: 53 per cent of Gazeta Wyborcza’s readers are younger than 40 and almost every fifth

young Pole aged 15-29 reads Gazeta at least once a week. In 2008 the World Association of Newspapers awarded us with the title of the World Young Reader Newspaper of the Year.
Education is on our radar for many, many years. We were supporting reforms of the system in 90s and 2000s. Our campaign called “Schools with Class” is widely recognized among educators. Many teachers are our readers. As we know and trust each other, there is just a small step to do something together again.
We are not afraid of the Internet world. We have embraced it many, many years ago and today our online portal Gazeta.pl is the fourth largest website here after Google, a Polish clone of Facebook and a TV-owned portal. It attracts 11,8 mln users in a month. It’s 66% of all 17,8 mln Polish Internet users (Poland has 38 mln inhabitants in total.)
And finally, here at Gazeta we believe that our mission is broader than just delivering honest news. We initiate and support nationwide social campaigns like “Kids get home” , “Poland runs”, “Dad’s return”, “Transparent Poland”, “Let’s save Rospuda”, “Humane birth”, “Humane healthcare”, “Loose weight with us”. Readers know our campaigns bring the real change and so they are happy to get involved.

If you want to learn more about this and other social campaigns of Gazeta Wyborcza, meet me from September 29 to October 1, 2010, in Kraków at the INMA/OPA Europe Newsmedia Conference. I am one of the organizers as the Vice-President of INMA in Europe — Grzegorz Piechota

Here’s an overview of the latest developments in the mobile Internet industry. I used current reports from Morgan Stanley, Distimo, NetMarketShare and other sources published in June or July 2010.

The presentation features also some early findings on usage of newspapers on iPad thanks to John Einar Sandvand of a Norwegian daily newspaper Aftenposten. John Einar disclosed them during his speech at the Oxford Tablet Summit organized in May by INMA, Innovations Media Consulting Group and the Reuters Institute for the Study of Journalism. We had been trying to ask the right questions in Oxford — the list is included in the slideshow. Where to find the answers?

I hope we will be able to learn more this September in Kraków, Poland, at the annual INMA/OPA Europe Newsmedia Conference where we plan to have a special session on tablets and mobile reading devices. As we want to share the most current case studies, we are going to put them on the programme very close to date of conference. Expect then the unexpected.

Update: This deck made one of three Top Presentations of the Day at SlideShare on July 28, 2010. I think it just proves how important this topic is today.