Print is still the best business model

It is the best time ever to invest in newspapers and the best time to look back on hypes that never materialized, a fresh look at the business models of newspapers, mobile, internet, free newspaper, etc. but especially a story about the passion for the most beautiful medium on earth. De Persgroep made the largest newspaper investment in Europe in 2009 by buying PCM Uitgevers, editor of AD, NRC, Volkskrant en Trouw. Xavier Verellen, the Chief Commercial Officer of De Persgroep (Belgium) spoke about it on the second day of the INMA Outlook 2010 conference in Liverpool. Read more

The good and bad times for Southern African newspapers

The world is changing, and classifieds are changing the world for publishers as well. Felix Erken, the Chief Executive Officer of Junkmail in South Africa who spoke at INMA/OPA Outlook 2010 conference on Thursday, experienced it with his newspapers. Read more

The personalised newspaper is here

Wanja Oberhof, the founder of Niiu spoke today during the INMA Outlook 2010 conference in Liverpool, about his idea of creating the first personalised printed daily. The works are in a very advanced stage and the conference attendees actually had the chance to hold and look at this new invention.
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Personal daily: brand Niiu day for the printed press

An idea of a personalized newspaper should not sound new to anyone. How do most people get their news from the internet? Do they still browse the universe of webpages? Read more

Danny Lein: successful mobile sites of newspapers

Recently launched mobile site of De Standaard quickly reached top 10 list of sites in Belgium. Only portals of mobile operators are larger, says Danny Lein of MobileWeb. Read more

Murdoch: Google’s dominance is a danger for media owners

“They keep employing people, testing new ideas, trying things, putting out new free applications, relying on advertising for income. Which makes them unbelievably, unbelievably competitive with what Microsoft would charge for the same thing.” Read more

FT editor: here’s a tipping point in journalism

“There are plenty of opportunities for growth [for newspapers], starting with a renewed focus on local news; a more sophisticated blend of online and print content; and a more adventurous approach to what readers and viewers want, particularly younger ones.” Read more

Newspaper is something you read, the web is something you do

During the fourth session of WAN’s Readership Conference in Amsterdam in October 16-17, 2008, Mario Garcia, President, Garcia Media, USA spoke about how we can attract and retain the attention of people who think fast, absorb fast and demand new information faster than any generation that preceded it. Read more

Audience growing strategies for newspapers

New innitiatives are necessary to grow reach and attract new readers to the newspapers. Efficient combinations of those should be the key element of each newspaper strategy. Read more

What newspapers could learn from Google

Google has taken the dominant position on the digital media market some time ago. It started competing with newspapers even more, after offering its participation in print ad sale. But there still is room for newspapers. Read more