French newspaper man wins top INMA Europe award

Olivier Bonsart was awarded the Golden Tie, the INMA Europe top honor, at the association’s conference in Liverpool on October 22, 2009.
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Brainsnacks about transformation in today’s media

During the afternoon brainsnack session of INMA/OPA Outlook 2010 conference speakers have only 7  minutes to speak about their ideas and experience. It was held by Nikos Gouraros, Business Development Director of Digital Business Unit in Lambrakis Press (Greece), Joachim Dreykluft, the News Editor Online in Gruner + Jahr Wirtschaftsmedien (Germany), Alastair Machray, the Chief-Editor of Liverpool Echo (United Kingdom), and Robert Whitehead, the Director Marketing in Fairfax Media. Read more

Juan Senor on future of newspapers and the newspapers of the future

During the INMA/OPA Outlook 2010 conference, Juan Senor from Innovation Media Consulting Group (”one of the most famous firms creating newspapers” – according to “Financial Times”) gives news publishers his ideas, of what should be done in order to improve their business models. In the midst of the worst economic downturn in generations, many suggest newspapers are confronting the end. Nothing could be further from the truth. In this presentation based on preparations for the forthcoming book “Future News: The Way Forward for the News Business”, the attendees had a chance to remind themselves of what makes newspapers unique, and what makes newspapers sell. Read further for more information from this extremely interesting presentation. Read more

What makes great local advertising in print and online

The INMA conference began with the workshops on how local and regional newspapers can benefit from creative thinking and use their unique selling proposition catering for the advertisers. Many examples from the British Press were shown. Read more

Earl J. Wilkinson on what’s ahead for newspapers

The coming INMA conference would not be the same without Earl J. Wilkinson. He is the Executive Director and Chief Executive Officer of INMA in the Dallas headquarters, and his yearly Outlook report is one of the most awaited presentations during the conference. This time he will be speaking about the last moments of danger, but at the same time last moments of opportunity for newsmedia companies. Before, however, he found some time to answer few questions for Forum4Editors. Read more

TNS Media: Lifecycle of a news story

Styria Medien: future of the newspaper

LePost.fr: How amateurs produce valuable journalism

Two weeks before the start of the INMA / OPA Outlook 2010 conference, Forum4Editors is here with the series of exlusive interviews. The speakers who will be presenting their ideas during the conference agreed to answer few questions about what they do best, and what, in their opinion, is the best strategy to develop the best relation with their readers.

First in the series is Benoît Raphaël, the Editor in Chief of LePost.fr, a subsidiary of “Le Monde”. He will be telling us about this new brand of Le Monde featuring user-generated content, videos, blogs, and more. Read more

Paul Golding: how newspapers can go mobile

”The common mistake made is to take an existing publication and in some way to replicate that on mobile,” warns Paul Golding, former Chief Applications Architect at Motorola. Read more

Peter Vandermeersch: how newspapers can set a mobile strategy

The first step is a mental one, claims Peter Vandermeersch, an editor-in-chief of De Standaard, a Belgian daily newspaper. Read more