Mission 21: students crashed stereotypes blogging, tweeting from Poland
July 2, 2011 by grzegorz.piechota · Leave a Comment
21 journalism students from City University London went to Poland and saw things they had not expected to see. Poles followed their expedition closely in social and traditional media and they were surprised as well. The editors of Gazeta Wyborcza could not believe they had not got any e-mails or letters. There was a mission of surprises. Read more
Tagged: city university london, gazeta wyborcza, journalism, multimedia, social media, young readers
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(4 votes, average: 5.00 out of 5)Ad campaigns: how newspapers go beyond print
July 28, 2010 by grzegorz.piechota · Leave a Comment
A new branding ad campaign of Poland’s newspaper Gazeta Wyborcza shows it is no longer a paper only. It’s a website, a mobile app. It’s a news-multi-medium. Read more
Tagged: advertising, branding, campaign, Gazeta, multimedia
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(No Ratings Yet)Chris Anderson: Free as a business model
October 18, 2009 by grzegorz.piechota · Leave a Comment
Tagged: internet, multimedia, strategy
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(1 votes, average: 5.00 out of 5)Jeff Jarvis: What would Google do?
October 18, 2009 by grzegorz.piechota · Leave a Comment
Tagged: Google, internet, media, multimedia, newspaper strategy
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(No Ratings Yet)VG: multimedia story on family crimes
October 18, 2009 by grzegorz.piechota · Leave a Comment
Tagged: INMA, journalism, multimedia, Outlook 2009
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