forum4editors.com » mobile

Is iPhone a panacea for newsmedia digital revenues?

grzegorz.piechota — Thu, 29 Jul 2010 08:30:47 +0000

Mark Challinor, director of mobile at the Daily Telegraph (UK), answers to the question: does the success of the iPhone represent the answer to future digital revenue streams for newsmedia companies?
Mark gave this speech at the INMA World Congress in New York this April:

Annita Beysen: focus on consumers, not a product

tom.corbett — Fri, 05 Dec 2008 15:31:33 +0000

”Products will come and go, websites will come and go, newspapers will come and go, consumers will always stay,” says Annita Beysen, an owner of U-sentric consultancy.

U-sentric is a Belgium-based user experience engineering and design company.

Ms. Beysen and Tarra Shrimpton-Smith, a project manager at U-sentric, spoke with our Inge van Gaal at the Web Goes Mobile seminar in Grimbergen in Belgium on Dec. 4, 2008.

They explained why it is so important now to keep consumers happy, especially if you create a website in this so competitive world.

Watch full interview:

(Video by Tom Corbett of INMA.)

Danny Lein: successful mobile sites of newspapers

tom.corbett — Fri, 05 Dec 2008 15:15:59 +0000

Recently launched mobile site of De Standaard quickly reached top 10 list of sites in Belgium. Only portals of mobile operators are larger, says Danny Lein of MobileWeb.

MobileWeb offers plug & play mobile solutions to business customers, incl. newspapers, since 2001. Among these mobile solutions are SMS, MMS, mobile marketing & entertainment, mobile internet.

MobileWeb organised the Web Goes Mobile seminar in Grimbergen in Belgium on Dec. 4, 2008, that we have covered on forum4editors.

Mr. Lein formerly worked for Procter&Gamble and McKinsey & Company.

He told Inge van Gaal of INMA about the projects MobileWeb have done together with Belgian newspapers: De Standaard, Het Nieuwsblad and Le Soir.

Watch full interview:

(Video by Tom Corbett of INMA.)

Paul Golding: how newspapers can go mobile

grzegorz.piechota — Fri, 05 Dec 2008 14:36:08 +0000

”The common mistake made is to take an existing publication and in some way to replicate that on mobile,” warns Paul Golding, former Chief Applications Architect at Motorola.

Mr. Golding, who is also an author of ”Next Generation Wireless Applications – creating mobile applications in a Web 2.0 and Mobile 2.0 world”, spoke at the Web Goes Mobile seminar in Grimbergen in Belgium on Dec. 4, 2008.

(Read a summary of his presentation written by Tom Corbett.)

”There is a lot of opportunities to extend newspaper’s readership through the mobile channel,” he said in an interview with Inge van Gaal of INMA. ”We are seeing now an emergence of new devices and data [transfer] plans. It is much easier to mobilize content, much easier to atract readers and users. The primary consideration needs to be an user experience.”

Watch full interview:

(Video by Tom Corbett of INMA.)

Peter Vandermeersch: how newspapers can set a mobile strategy

tom.corbett — Fri, 05 Dec 2008 11:43:36 +0000

The first step is a mental one, claims Peter Vandermeersch, an editor-in-chief of De Standaard, a Belgian daily newspaper.

De Standaard is published by a Belgian group Corelio.

Mr. Vandermeersch spoke at the Web Goes Mobile seminar in Grimbergen in Belgium on Dec. 4, 2008. (Read a summary of his speech written by Tom Corbett.)

Peter Vandermeersch gave a short interview to Inge van Gaal of INMA.

Asked for an advice how newspapers can set their mobile strategy, he said: ”The major advice is to forget that we are newspaper companies to realize that we are media companies.Some content that we are strong at, that we produce daily has to go the paper, but the other content really has to go on web and mobile immidiately. If you make this mental step, that is the basic point to set a successful mobile strategy in your companies.”

Watch full interview:

(Video by Tom Corbett of INMA.)