How will advertising work on iPads?

Some ideas from Brussels-based interactive agency Emakina about how brands can use iPads in their marketing mix plus a general overview of Apple iPad features and some assumptions how the tablet may be used by users. Read more

Mysteries of Kraków

Poland’s Kraków is an authentic mediaeval city great for tourists, business travelers, gourmet and night-life lovers. It is also the Host City of the INMA European Conference in 2010.
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Yes we can! Obama’s campaign as as example on how newspapers should gain their audience

The 2008 U.S. presidential elections demonstrated the power of new media in the 21st century to impact politics and society. The campaign included design, branding, web content, video, mass e-mail, text messaging, fund-raising, online advertising, and more. During the INMA Outlook 2010 conference, Matthew Mc Gregor, the director of the Blue State Digital – the company who helped powered the Obama Online campaign (as well as campaigns in Sweden, France, the United Kingdom) talked about how his experience can relate to newspapers in their efforts to grow audience and advertising. Read more

Interbrand, Business Week: Best Global Brands in 2009

Ogilvy: Facebook for business

Interview: Mark Challinor, g8wave Europe

How to take a printed edition of a newspaper and move it to online, and then move it to mobile? How traditional media companies can use mobile to expand their reach and increase revenues? Read more

Stanislaw Lem’s unpublished works discovered

Newspaper’s idea to publish a collection of the greatest works by a science-fiction writer Stanislaw Lem helped to discover his unpublished opera on Stalin. Read more

Where did Norwegian success of VG come from?

Verdens Gang (VG) is, like most other newspapers in the world, in its circulation meltdown. But despite the circulation drop, the profits of VG are on the rise. Read more

Revealed: Pope John Paul Wounded by Priest in 1982

The Pope John Paul II was wounded by a knife-wielding priest in 1982, a year after he was shot in St Peter’s Square, but the injury was kept secret, his former top aide says in a documentary film, co-produced by a Polish newspaper. Read more

Redesign is not only about changing a costume

“Newspaper design is not only about colors, typography, graphics. It gives the newspaper a real personality, an identity,” says Michel Gaffre, design consultant from France. Read more