Targeted marketing through Metro – free daily in Poland

Case study of the Polish free newspaper Metro’s award-winning services for advertisers ranging from direct marketing, ambient media, custom publishing, mini events to targeted distribution – even abroad! Magda Bulak, Innovation Manager of the free newspaper Metro (Agora, Poland) spoke during the 2010 INMA/OPA Europe conference in Poland. Read more

Interest of the readers is the key to success

Two days before the INMA/OPA conference, we speak to Griet Ducatteeuw from Corelio – member of the INMA European Board and one of the moderators of the upcoming event in Kraków. Read why, in his opinion, the key to success for the newsmedia companies is the interest of the readers. Read more

EU president to INMA/OPA delegates: vibrant media vital to the democracy

“A vibrant and pluralist media is vital to the functioning of democracy, and it is good that you are examining together, on a Europe-wide basis, the current and future challenges facing the media”, writes Herman Van Rompuy, the President of the European Council. Read more

INMA/OPA Europe conference starts in Krakow this week

More than 310 editors and managers of leading news media from Europe and the world will arrive this week to Krakow (Poland) for the annual conference of the INMA/OPA Europe. Read more

Consumers’ habits define the future of advertising

“The future of advertising is linked to the media consumers’ habits” says Bernard Asselin, Vice President for Marketing and Reader Sales of The Gazette in Canada. Mr. Asselin will be one of the speakers during the INMA’s conference in Kraków this September. Read more

How will advertising work on iPads?

Some ideas from Brussels-based interactive agency Emakina about how brands can use iPads in their marketing mix plus a general overview of Apple iPad features and some assumptions how the tablet may be used by users. Read more

Mysteries of Kraków

Poland’s Kraków is an authentic mediaeval city great for tourists, business travelers, gourmet and night-life lovers. It is also the Host City of the INMA European Conference in 2010.
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Yes we can! Obama’s campaign as as example on how newspapers should gain their audience

The 2008 U.S. presidential elections demonstrated the power of new media in the 21st century to impact politics and society. The campaign included design, branding, web content, video, mass e-mail, text messaging, fund-raising, online advertising, and more. During the INMA Outlook 2010 conference, Matthew Mc Gregor, the director of the Blue State Digital – the company who helped powered the Obama Online campaign (as well as campaigns in Sweden, France, the United Kingdom) talked about how his experience can relate to newspapers in their efforts to grow audience and advertising. Read more

Interbrand, Business Week: Best Global Brands in 2009

Ogilvy: Facebook for business