Interview: Mark Challinor, g8wave Europe

How to take a printed edition of a newspaper and move it to online, and then move it to mobile? How traditional media companies can use mobile to expand their reach and increase revenues? Read more

Stanislaw Lem’s unpublished works discovered

Newspaper’s idea to publish a collection of the greatest works by a science-fiction writer Stanislaw Lem helped to discover his unpublished opera on Stalin. Read more

Where did Norwegian success of VG come from?

Verdens Gang (VG) is, like most other newspapers in the world, in its circulation meltdown. But despite the circulation drop, the profits of VG are on the rise. Read more

Revealed: Pope John Paul Wounded by Priest in 1982

The Pope John Paul II was wounded by a knife-wielding priest in 1982, a year after he was shot in St Peter’s Square, but the injury was kept secret, his former top aide says in a documentary film, co-produced by a Polish newspaper. Read more

Redesign is not only about changing a costume

“Newspaper design is not only about colors, typography, graphics. It gives the newspaper a real personality, an identity,” says Michel Gaffre, design consultant from France. Read more

Why editors focus on different issues than readers

The list of European concerns is topped for the first time by rapidly spreading worries regarding purchasing power and price trends, finds an international GfK survey presented at the INMA conference in Vienna on October 1-3. Read more

UK media veteran receives major European newsmedia award

In Vienna, Austria, last week, Mark Challinor, Managing Director of mobile/media specialist, g8wave, was given the prestigious European Media Industry Award, The Golden Tie. Read more

On importance of good cooperation between editorial and marketing departments

Grzegorz Piechota and Jerzy Wojcik spoke about how important is the content of the newspaper and how it can be sold with the help of marketing departments.

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Is it possible to change the perception of the newspaper without changing its editorial content?

The above question was answered by Bernard Asselin from “The Gazette” in Canada during the branding seminar of INMA Outlook 2009 conference. Read more

The INMA Conference Outlook 2009 is about to begin

One of the seminars with which the International Newsmedia Marketing Association conference will begin today is the branding seminar. The speakers will speak about the importance of branding in the media world. Read more