When newspapers go weekly, weeklies go monthly
November 6, 2008 by grzegorz.piechota · Leave a Comment
75-years-old U.S. News & World Report is getting out of the newsmagazine business and going all digital (except of a monthly print edition). Read more
Tagged: business model, internet, magazine, print
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(No Ratings Yet)CS Monitor replaces daily print edition with its website
October 29, 2008 by grzegorz.piechota · 1 Comment
Analysis: Is it a model that other struggling newspapers should follow? Why could the Christian Science Monitor succeed on the net if it did not in print? Read more
Tagged: business model, Case studies, INMA, innovation, internet, magazine, newspaper, Outlook 2009, strategy
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(No Ratings Yet)New WSJ magazine: a new standard or a flop?
September 12, 2008 by grzegorz.piechota · Leave a Comment
Financial Times supplement ”How to Spend It” is like a BMW 3-series, and this is a BMW 7-series, says Robert Thomson, an editor-in-chief of the Wall Street Journal. Is he right? Read more
Tagged: advertising, design, innovation, launch, magazine, newspaper
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(2 votes, average: 5.00 out of 5)Secret world of Rupert Murdoch
September 4, 2008 by grzegorz.piechota · 1 Comment
”Rupert Murdoch doesn’t need to print or broadcast the news to make it … news. He may be among the biggest gossips in New York,” writes Michael Wolff. Read more
Tagged: book, Case studies, magazine, Marketing, newspaper
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(1 votes, average: 5.00 out of 5)Marriage story of Brigita and Julius
September 1, 2008 by grzegorz.piechota · 2 Comments
Lithuanian daily Respublika has relaunched its weekend supplements: Brigita (for women) and Julius (for men). Here is the recipe for a perfect newspaper supplement advertising campaign, writes Ramune Vaiciulyte, editor-in-chief of Respublika. Read more
Tagged: advertising, campaign, magazine, Marketing, newspaper, supplement
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(3 votes, average: 4.00 out of 5)How photography connects us
August 25, 2008 by grzegorz.piechota · Leave a Comment
The photo director for National Geographic, David Griffin knows the power of photography to connect us to our world. In a talk filled with glorious images, he talks about how we all use photos to tell our stories.
Free falling from the sky
August 21, 2008 by vadim.makarenko · Leave a Comment
Being an editor in these hectic days when analysts and journalists so much love „internet-kills-the-press” talk isn’t easy. Have you ever thought people in other industries may feel worse than you?
Greatest money pit in magazine history
July 27, 2008 by grzegorz.piechota · Leave a Comment
How David Remnick has reinvigorated the New Yorker? “There was no one thing, just a matter of paying attention to expenses, focusing on building real circulation instead of giving away copies, subtracting some writers, adding others.”
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Tagged: brand extensions, internet, magazine, team building
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