Consumers’ habits define the future of advertising
September 6, 2010 by marek.miller · Leave a Comment
“The future of advertising is linked to the media consumers’ habits” says Bernard Asselin, Vice President for Marketing and Reader Sales of The Gazette in Canada. Mr. Asselin will be one of the speakers during the INMA’s conference in Kraków this September. Read more
Tagged: advertising, conference, INMA, Krakow, Marketing
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(1 votes, average: 5.00 out of 5)Integration is a neverending process
August 31, 2010 by marek.miller · Leave a Comment
Agora’s (Poland) Sport.pl Group is one of the leaders of the Polish Internet ‘Sports’ category. After merging its various sports newsrooms into one, Sport.pl attracts 3.5 million users monthly. Marcin Gadzinski, the editor-in-chief of Sport.pl, explained to us the core of this success. Read more
Tagged: Agora, INMA, Krakow, Outlook 2011, Sport.pl
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(No Ratings Yet)What drives Daily Telegraph, El Pais, Le Monde and New York Times to Krakow?
July 28, 2010 by grzegorz.piechota · 1 Comment
80+ delegates from 35 different European newsmedia companies have already registered to the INMA/OPA Europe Conference in Krakow, Poland (Sept. 29-Oct. 1, 2010). Read more
The mobile future of newspapers
July 28, 2010 by grzegorz.piechota · Leave a Comment
Newspapers have been looking for the Holy Graal for a long time. Finally, a new breed of mobile reading devices makes some publishers believe they are the future. Let’s have a look beyond the hype about iPads. Read more
Tagged: INMA, iPad, Krakow, mobile internet, newspapers, OPA, tablets
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(No Ratings Yet)INMA launches the Non-Traditional Advertising Awards Competition
July 8, 2010 by marek.miller · Leave a Comment
Finally! A great competition for all dealing with advertising, publishers, agencies and media houses in either print or online (or both). International Newsmedia Marketing Association (INMA) supported by two Polish media associations: Zwiazek Kontroli Dystrybucji Prasy and Polskie Badania Czytelnictwa have decided to start a competition for the non-traditional advertising campaigns. The winners will be recognised during this year’s INMA/OPA European conference in Kraków, Poland. Read more
Montgomery among speakers during the INMA/OPA Europe Conference
June 30, 2010 by marek.miller · Leave a Comment
Another great INMA event is coming! On September 29th, the INMA/OPA Europe Conference will be organized in Kraków, Poland. Many speakers already confirmed their attendence with David Montgomery, CEO of Mecom Group among them. Read more
Tagged: conference, INMA, Krakow, Outlook 2011
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(2 votes, average: 4.50 out of 5)Quick overview of media landscape in Kraków
June 14, 2010 by marek.miller · Leave a Comment
This year’s INMA Outlook conference will be held in Kraków, Poland. It is the media capital of Poland with great density of media companies. Google, IBM, CapGemini are just a few examples of big players who decided to invest in Kraków. The list can be expanded by many local companies that are important to the Polish media landscape. This all makes your participation in the INMA/OPA European conference a very good decision. Read more to learn the importance of Kraków on the media map. Read more
5 reasons to visit Krakow this year
June 3, 2010 by marek.miller · 1 Comment
Krakow - Main Square (flickr.com/gi_theWhite)
You cannot think about Poland without thinking Kraków. This is a great medieval city, dating back in history to the 7th century (although the first written record of the city’s name dates back to 966, the archaeological findings provide evidence that Wawel Hill was settled as far back as the early Stone Age). It is an interesting place for tourists, business travellers, gourmet and night life lovers. It is also the host city for this year’s INMA/OPA European Outlook 2011 conference (29 Sept. – 1 Oct. 2010). And why would you want to visit Kraków this year? Read more
Kraków to host the INMA European Newsmedia Conference in 2010
October 12, 2009 by marek.miller · Leave a Comment
INMA’s Outlook 2010 conference has not yet started (few more days to register!) and another great news came today from the headquarters of the International Newsmedia Marketing Association in Antwerp, Belgium. INMA has chosen the city of Kraków, Poland, to host its next year’s European Newsmedia Conference from September 29 to October 1, 2010. Read more
