Mario Garcia’s ten lessons for a good tablet application

The speed of the tablet market development is like no market sector has ever seen before. If publishers finally started to think not in terms of “whether to be on the tablet or not” but “when to do so”, Mario Garcia has one advice: get on the tablet bandwagon quickly! Read more

The Telegraph: readers are willing to pay for content

If the first version of The Telegraph on iPad was a good rehearsal for its editorial ambitions on tablets, the second version, launched in May, really explores the full possibilities of the device. The second Telegraph’s app proves readers are willing to pay for the content they need said Nic Newman, the Managing Director EMEA, TigerSpike during the WAN-IFRA’s 4th international e-reading and tablet conference in Vienna. Read more

Browser & App: Die Zeit and Zeit Online want both!

Free newspaper Metro goes on tablets

How to create the right tablet products for your business?

Rebekah Billingsley, the Publishing Director of Mobile Devices in BBC Worldwide, UK spoke during the WAN-IFRA’s 4th international e-reading and tablet conference in Vienna. By introducing the Good Food magazine app case study, she gave publishers some advice on how to take a brand onto a new platform such as tablets. Read more

Digital does not have to mean free – Bonnier’s learnings

Bonnier is one of the most active publishers on tablets. It started as soon as the iPad was released in the US with itsPopular Science app. During the WAN-IFRA’s 4th international e-reading and tablet conference in Vienna, Pontus Schulz, Head of business development in Bonnier spoke about backgrounds of publisher’s tablet strategy. Read more

Following the progress of the first iPad-only newspaper

The tablet only publication launched by Murdoch’s News International has been present on American market since February 2011. Just a month ago it was opened to a broader, international audience. Rebecca Grossman-Cohen, the Director of Marketing, The Daily, spoke during WAN-IFRA’s 4th international e-reading and tablet conference in Vienna about the application’s phenomena. Read more

Tablet era is the age of digital viewing for news

Do tablets and mobile reading devices portend a possible new age of digital habits? Rafael Höhr, Graphical Director of The Sunday Times shared early lessons of how consumers are utilizing tablets and how this is changing the dynamics for media companies creating apps. Read more

Paid tablet content beyond iTunes

From Carlo Campos‘ presentation (Director, Innovation Media Consulting Spain) the attendees of the “Tablet, a second life for newspapers” conference in Cambridge could learn the methods and guidelines on how to get consumers to pay for iPad and tablet content from the very beginning at price-sensitive costs and with clear payment methods beyond iTunes. Read more

How to measure the tablet users’ behaviors?

The E-Press Premium Consortium in France is aimed at monetizing digital contents on every possible platform (web, tablets, smartphone, etc.). Frédéric Filloux, Editor Monday Note, explained how to proof to owners, advertisers, readers and everyone else that the tablet app is worth time and money. The speech was presented at the “Tablets, a second life for newspapers” conference in Cambridge. Read more