How to promote an investigative story?
July 25, 2008 by grzegorz.piechota · Leave a Comment
In March 2008 Poland’s Gazeta Wyborcza broke a story about how the Catholic Church covered up a child-molestation scandal in Poland. Thanks to the internet and in-paper promotion more readers bought a paper on the day of publication.
The story hit the Gazeta’s front page on Monday, but the promotional efforts started many days before. Read more
Filed Under: Blog
Tagged: campaign, Gazeta, in-paper promotion, investigative journalism, newspaper
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Tagged: campaign, Gazeta, in-paper promotion, investigative journalism, newspaper
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(No Ratings Yet)The Church’s Sinful Secret
July 25, 2008 by grzegorz.piechota · 1 Comment
Many priests knew about it, as did three bishops. For years, the horrible truth could not be revealed – an investigative story about how the Catholic Church covered up a child-molestation scandal in Poland.
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Filed Under: Blog
Tagged: feature, Gazeta, investigative journalism, newspaper, taboo
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Tagged: feature, Gazeta, investigative journalism, newspaper, taboo
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(2 votes, average: 4.50 out of 5)
