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Ogilvy: Facebook for business

October 18, 2009 by grzegorz.piechota · Leave a Comment 

Chris Anderson: Free as a business model

October 18, 2009 by grzegorz.piechota · Leave a Comment 

Jeff Jarvis: What would Google do?

October 18, 2009 by grzegorz.piechota · Leave a Comment 

Italian publishers join forces to enhance ad revenue

October 15, 2009 by marek.miller · Leave a Comment 

Model of Premium Publishers NetworkPremium Publisher Network represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Before the next week’s INMA 2010 conference, the authors of PPN: Giorgio Riva (Managing Director, RCS Digital), and  Claudio Giua (Editorial Director, Espresso Group) from Italy answer the questions for Forum4Editors. Read more

Annita Beysen: focus on consumers, not a product

December 5, 2008 by tom.corbett · Leave a Comment 

”Products will come and go, websites will come and go, newspapers will come and go, consumers will always stay,” says Annita Beysen, an owner of U-sentric consultancy. Read more

Danny Lein: successful mobile sites of newspapers

December 5, 2008 by tom.corbett · Leave a Comment 

Recently launched mobile site of De Standaard quickly reached top 10 list of sites in Belgium. Only portals of mobile operators are larger, says Danny Lein of MobileWeb. Read more

Paul Golding: how newspapers can go mobile

December 5, 2008 by grzegorz.piechota · Leave a Comment 

”The common mistake made is to take an existing publication and in some way to replicate that on mobile,” warns Paul Golding, former Chief Applications Architect at Motorola. Read more

Peter Vandermeersch: how newspapers can set a mobile strategy

December 5, 2008 by tom.corbett · Leave a Comment 

The first step is a mental one, claims Peter Vandermeersch, an editor-in-chief of De Standaard, a Belgian daily newspaper. Read more

Mobile internet according to Google

December 5, 2008 by tom.corbett · Leave a Comment 

Google's Android. Photo by cnet.com.au

”There are over 3 times more mobile users than internet users. There are more mobile phones than TV units, more phones than cars. Mobile devices are more than a part of our live”, says Marc Vanlerberghe from Google. Read more

Mobile strategy: from mass to tailor-made advertising

December 5, 2008 by tom.corbett · 2 Comments 

“Mobile is going to be an advertising revenue-driven business as it is online,” believes Peter Vandermeersch, an editor-in-chief of De Standaard, a Belgian daily newspaper. Read more

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