Ogilvy: Facebook for business

Chris Anderson: Free as a business model

Jeff Jarvis: What would Google do?

Italian publishers join forces to enhance ad revenue

Premium Publisher Network represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Before the next week’s INMA 2010 conference, the authors of PPN: Giorgio Riva (Managing Director, RCS Digital), and  Claudio Giua (Editorial Director, Espresso Group) from Italy answer the questions for Forum4Editors. Read more

Annita Beysen: focus on consumers, not a product

”Products will come and go, websites will come and go, newspapers will come and go, consumers will always stay,” says Annita Beysen, an owner of U-sentric consultancy. Read more

Danny Lein: successful mobile sites of newspapers

Recently launched mobile site of De Standaard quickly reached top 10 list of sites in Belgium. Only portals of mobile operators are larger, says Danny Lein of MobileWeb. Read more

Paul Golding: how newspapers can go mobile

”The common mistake made is to take an existing publication and in some way to replicate that on mobile,” warns Paul Golding, former Chief Applications Architect at Motorola. Read more

Peter Vandermeersch: how newspapers can set a mobile strategy

The first step is a mental one, claims Peter Vandermeersch, an editor-in-chief of De Standaard, a Belgian daily newspaper. Read more

Mobile internet according to Google

”There are over 3 times more mobile users than internet users. There are more mobile phones than TV units, more phones than cars. Mobile devices are more than a part of our live”, says Marc Vanlerberghe from Google. Read more

Mobile strategy: from mass to tailor-made advertising

“Mobile is going to be an advertising revenue-driven business as it is online,” believes Peter Vandermeersch, an editor-in-chief of De Standaard, a Belgian daily newspaper. Read more