How to integrate print and online (Media Regionalne’s tips)

The INMA/OPA Europe conference started on Wednesday with the seminar dedicated to the topic of local media. Artur Karda, and Tomasz Krawczyk from Media Regionalne spoke about the integration of print and online products and newsrooms. Media Regionalne, a part of Mecom Group, is one of the largest chain of regional newspapers in Poland, and is in the middle of the transformation of the editorial processes. Read, what tips and advices gave the speakers to the attendants of the conference. Read more

Newspaper challenged by an amateur blogger

Poland’s Gazeta Wyborcza believes it helps to build an open society by providing platforms for debates and inspiring readers concerned with a common good. Sometimes readers take an opportunity and start competing with their own newspaper. Read more

Extra Bladet: Never forget about young readers

Young readers are now the real future of newspapers and online operations of news publishers. Louise Abildgaard Grøn, Project Manager of Educational Relations in Danish „Ekstra Bladet” knows a lot about it, as she leads the project called Redaktionen – an internet-based editorial platform where schools produce their own newspaper. Next week, she will be telling the participants of INMA Outlook 2010 conference, about how to connect to the future readers. Today, she answers few questions exclusively for Forum4Editors. Enjoy the read! Read more

Mobile internet according to Google

”There are over 3 times more mobile users than internet users. There are more mobile phones than TV units, more phones than cars. Mobile devices are more than a part of our live”, says Marc Vanlerberghe from Google. Read more

Mobile content: snack, speed & snip

”Content on mobile phone is all about snacking. All about speed. You just want little snippets of information,” says Annabel Hembry, Head of Communications at Associated Newspapers (UK). Read more

Make bloggers allies of your newspaper

Quality local bloggers can help newspapers to make them relevant to readers and to grow revenue, says John Wilpers of Innovation Media Consulting. Read more

How we got 141,665 photos from readers

How many photo reporters can you assign to make a portrait of your country? 1? 2? 5? 10? 50? What about 25 thousand? It is possible, we have done it, writes Grzegorz Piechota of Poland’s Gazeta Wyborcza. Read more

How to win young readers?

“We do not believe in stereotypes that today’s young people do not read and are not interested in the world. And we prove it,” Ewa Tomaszewicz of Gazeta Wyborcza tells the full story of the World Young Reader Newspaper of the Year. Read more

US Odyssey of the Guardian’s blogger

Armed with a laptop and a mobile phone with built-in GPS and a photo camera, Kevin Anderson, the Blogs Editor for the UK Guardian newspaper goes to the United States to understand presidential elections and start a debate. Read more

Are there any limits of readers’ involvment?

The New Statesman asked readers to vote for the next investigation the journalists should carry. The news magazine called it ”a unique experiment in British journalism.”

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