Mobile internet according to Google
December 5, 2008 by tom.corbett · Leave a Comment
”There are over 3 times more mobile users than internet users. There are more mobile phones than TV units, more phones than cars. Mobile devices are more than a part of our live”, says Marc Vanlerberghe from Google. Read more
Tagged: advertising, interaction, internet, Mobile web, online
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(No Ratings Yet)Mobile content: snack, speed & snip
October 15, 2008 by grzegorz.piechota · 1 Comment
”Content on mobile phone is all about snacking. All about speed. You just want little snippets of information,” says Annabel Hembry, Head of Communications at Associated Newspapers (UK). Read more
Tagged: Case studies, INMA, interaction, mobile, Outlook 2009
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(No Ratings Yet)Make bloggers allies of your newspaper
September 22, 2008 by grzegorz.piechota · 2 Comments
Quality local bloggers can help newspapers to make them relevant to readers and to grow revenue, says John Wilpers of Innovation Media Consulting. Read more
Tagged: blogs, INMA, innovation, interaction, internet, newspaper
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(No Ratings Yet)How we got 141,665 photos from readers
September 21, 2008 by grzegorz.piechota · 2 Comments
How many photo reporters can you assign to make a portrait of your country? 1? 2? 5? 10? 50? What about 25 thousand? It is possible, we have done it, writes Grzegorz Piechota of Poland’s Gazeta Wyborcza. Read more
Tagged: blog, Gazeta, interaction, internet, newspaper, photojournalism, user-generated-content, video, young readers
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(No Ratings Yet)How to win young readers?
September 9, 2008 by grzegorz.piechota · 3 Comments
“We do not believe in stereotypes that today’s young people do not read and are not interested in the world. And we prove it,” Ewa Tomaszewicz of Gazeta Wyborcza tells the full story of the World Young Reader Newspaper of the Year. Read more
Tagged: campaign, Case studies, competition, Gazeta, interaction, internet, WAN, young readers
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(No Ratings Yet)US Odyssey of the Guardian’s blogger
September 5, 2008 by grzegorz.piechota · 3 Comments
Armed with a laptop and a mobile phone with built-in GPS and a photo camera, Kevin Anderson, the Blogs Editor for the UK Guardian newspaper goes to the United States to understand presidential elections and start a debate. Read more
Tagged: blog, Case studies, community, democracy, editor, ideas, innovation, interaction, internet, newspaper, online
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(No Ratings Yet)Are there any limits of readers’ involvment?
August 29, 2008 by grzegorz.piechota · Leave a Comment
The New Statesman asked readers to vote for the next investigation the journalists should carry. The news magazine called it ”a unique experiment in British journalism.”
Tagged: Case studies, debate, interaction, investigative journalism, letters, opinion
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(No Ratings Yet)News site from scratch
August 25, 2008 by grzegorz.piechota · Leave a Comment
What would you do with a blank tablet? What would you do without the legacy business? What do you think would be most important in launching not just a news website but a digital news service with no baggage?
Tagged: business model, design, ideas, innovation, interaction, internet, Marketing, online
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(No Ratings Yet)Get rid off all the editors
August 21, 2008 by grzegorz.piechota · 1 Comment
Do we need them any more in the digital age? Of course, no! Everybody hates editors and would feel a relief if they all go to hell.
Tagged: Case studies, editor, Gazeta, ideas, interaction, internet, investigative journalism, newspaper, user-generated-content
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(No Ratings Yet)Welcome to Europe
August 18, 2008 by grzegorz.piechota · Leave a Comment
When many newspapers around the world cut their foreign coverage, Poland’s Gazeta Wyborcza invests in it for a good reason. Read more
Tagged: Case studies, feature, foreign news, Gazeta, interaction, letters, photojournalism, section
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