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Murdoch: Google’s dominance is a danger for media owners

November 6, 2008 by grzegorz.piechota · Leave a Comment 

“They keep employing people, testing new ideas, trying things, putting out new free applications, relying on advertising for income. Which makes them unbelievably, unbelievably competitive with what Microsoft would charge for the same thing.” Read more

CS Monitor replaces daily print edition with its website

October 29, 2008 by grzegorz.piechota · 1 Comment 

Christian Science Monitor: an upgraded website prototypeAnalysis: Is it a model that other struggling newspapers should follow? Why could the Christian Science Monitor succeed on the net if it did not in print? Read more

Newsroom admits: we have a lot of boring stories

October 19, 2008 by grzegorz.piechota · 1 Comment 

“I was in South Florida doing the redesign, and somebody raised their hand and said, ‘You know, I read our paper every day, and a lot of the stories are kind of boring. I hope I don’t offend anybody.’ ” Read more

Audience growing strategies for newspapers

October 16, 2008 by marek.miller · Leave a Comment 

New innitiatives are necessary to grow reach and attract new readers to the newspapers. Efficient combinations of those should be the key element of each newspaper strategy. Read more

How to monetize the mobile?

October 15, 2008 by marek.miller · 1 Comment 

Newspaper companies are building their mobile content and sales operations to catch the wave of consumers’ raising interest in mobile use, lucrative advertising budgets and growing subscription revenues. Read more

Can digital content be innovative?

October 15, 2008 by marek.miller · Leave a Comment 

Media companies are gearing up for the U.S. Presidential election coverage with strategies that have never been deployed before: Highly-trained multimedia journalists and high-tech equipment will power some of the most compelling and dynamic journalism the world has ever seen across platforms. Where are newspapers in that race? Can they really use the digital tools they are given? Read more

Innovations in digital revenue-making

October 15, 2008 by marek.miller · 2 Comments 

As the new revenue sources emerge, making money requires multiple revenue streams and a flexible strategy. Some companies prove that profits from digital projects can really be achievable. Read more

Multiplatform future is no longer the future. It is here

October 15, 2008 by marek.miller · Leave a Comment 

Multimedia storytelling, database journalism, readers’ engagement and distribution are the key areas newspaper publishers can explore to make money online, as suggests Caroline Little, an adviser to the Guardian (UK). Read more

What lies ahead of media industry in the 2009?

October 11, 2008 by marek.miller · 2 Comments 

Earl J. Wilkinson“The nearest future is not too bright for newspapers, but there is no need to be too pessimistic about that. After the economical slowdown in 2009, the year after that will be beginning of recovery,” says Earl J. Wilkinson, the Executive Director of INMA. Read more

Mobile means creative, innovative, and… profitable?

October 10, 2008 by marek.miller · 1 Comment 

Mark Challinor and his 3 guests: Jop Pollman, Jan Rezab and Tony Keavney gave some interesting examples of how to be creative, innovative, and make money with mobile devices. Read more

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