Innovative idea: a vertical newspaper

Peter Bluijs from the Telegraaf Media Groep is speaking about his innovative idea of vertical newspaper. Watch this interesting clip recorded by Marcin Nowak and Artur Karda from Media Regionalne, Poland.

When Competitors Join Forces to Enhance Advertising Revenue

Giorgio Riva, the Managing Director of RCS Digital, and Claudio Giua, the Editorial Director of Espresso Group (Italy) spoke today at the INMA Outlook 2010 conference in Liverpool. They created the Premium Publisher Network which represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Advertisers can plan advertising campaigns on specific channels (split by topic, target, and geo-localised), selecting the most relevant keywords to reach their audience objectives. Read more

Juan Senor on future of newspapers and the newspapers of the future

During the INMA/OPA Outlook 2010 conference, Juan Senor from Innovation Media Consulting Group (”one of the most famous firms creating newspapers” – according to “Financial Times”) gives news publishers his ideas, of what should be done in order to improve their business models. In the midst of the worst economic downturn in generations, many suggest newspapers are confronting the end. Nothing could be further from the truth. In this presentation based on preparations for the forthcoming book “Future News: The Way Forward for the News Business”, the attendees had a chance to remind themselves of what makes newspapers unique, and what makes newspapers sell. Read further for more information from this extremely interesting presentation. Read more

How to connect to the future readers – Extra Bladet case

Louise Abildgaard Groen, the Project Manager of Educational Relations in Dannish Ekstra Bladet spoke during the INMA/OPA Outlook 2010 conference about “Redaktionen”, an internet-based editorial platform where schools produce their own newspaper. Read more about this award-winning campaign that has built intense loyalty with young people. Read more

Bringing online innovation to the local level

Katherina Borchert, Head of WAZ New Media, and the Editor-in-Chief of derwesten.de (WAZ Mediagroup) was also the speaking guest during today’s INMA/OPA Outlook 2010 conference in Liverpool. She shared her experience with bringing innovation to the very local level. Read more

The personalised newspaper is here

Wanja Oberhof, the founder of Niiu spoke today during the INMA Outlook 2010 conference in Liverpool, about his idea of creating the first personalised printed daily. The works are in a very advanced stage and the conference attendees actually had the chance to hold and look at this new invention.
Read more

Bridging the gap between newspapers and the market

Anna Serner, the CEO Tidnings Utgivarna, The Swedish Newspaper Publishers’ Association spoke today during the INMA / OPA Outlook 2010 conference about how important it is for newspapers to innovate within their own brands and in their relationship with their readers/consumers . Read more

Ogilvy: Facebook for business

Extra Bladet: Never forget about young readers

Young readers are now the real future of newspapers and online operations of news publishers. Louise Abildgaard Grøn, Project Manager of Educational Relations in Danish „Ekstra Bladet” knows a lot about it, as she leads the project called Redaktionen – an internet-based editorial platform where schools produce their own newspaper. Next week, she will be telling the participants of INMA Outlook 2010 conference, about how to connect to the future readers. Today, she answers few questions exclusively for Forum4Editors. Enjoy the read! Read more

Innovation’s Senor on newspapers of the future

There actually are optimistic voices considering the future of newspapers. Famous for his optimism in that topic is Juan Señor from Innovation Media Consulting Group, who will be one of the speakers during the next week’s INMA Outlook 2010 conference. Forum4Editors decided to talk to him and ask him precisely, what helps him see the future of newspapers in bright colours. Read more