Unconventional branding in the new-media environment

Dieter Rappold, the CEO of Knallgrau, speaks during the INMA’s pre-seminar about branding in the new media environment (Web 2.0) Read more

How important is your newspaper’s brand?

During the INMA Outlook conference, Inge Van Gaal began her speech on the importance of branding with the statement that the most important issue of every newspaper is how it is perceived by the consumer.

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The INMA Conference Outlook 2009 is about to begin

One of the seminars with which the International Newsmedia Marketing Association conference will begin today is the branding seminar. The speakers will speak about the importance of branding in the media world. Read more

News design: focus on readers’ concerns, not yours

Stop asking questions like: What do you want to read about? How the newspaper should change? Do you prefer longer or shorter stories? Read more

Make bloggers allies of your newspaper

Quality local bloggers can help newspapers to make them relevant to readers and to grow revenue, says John Wilpers of Innovation Media Consulting. Read more

Times of India speaks from the heart

”In our campaigns – rather than talk about the newspaper, we try and be the platform or the presenter of ideas that come from the readers’ own lives, reflect their hopes, aspirations,” says Rahul Kansal, the chief marketing officer at the Times of India. Read more

INMA brings Indian passion to Vienna

Rahul Kansal, chief marketing officer at the Times of India, will be a special guest of the INMA Outlook 2009: European Conference in Vienna on October 1-3, 2008. Read more

70+ registered to INMA conference in Vienna

INMA members and newsmedia executives around the world are getting excited about INMA European Conference Experience with a good reason!

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Enter the INMA Football Media Competition

INMA launches the Football Media Competition: an opportunity to benchmark and reward your efforts in sports journalism and marketing.
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About us

forum4editors.com is the source of practical editorial and marketing ideas for creative minds at newspapers.

Editors and marketeers share here the best practices in print and online journalism, interactions with readers, research and promotions.
They debate on the most important issues in today’s world and media scene.
This forum is open for all the editors and marketeers who want to innovate regardless of their country of origin, publishing company’s size or newspaper’s audience.
The site is sponsored by the International Newsmedia Marketing Association.

Editors

Grzegorz (Gregory) Piechota
Special projects editor at Poland’s daily newspaper Gazeta Wyborcza. He develops and runs multimedia editorial projects that involve editorial, marketing and research teams. Interested in marketing of media: invented many successful newspaper products like its supplements, collections, promotional and advertising campaigns. Serves as the Polish director of the International Newsmedia Marketing Association and sits on the association’s European board.

Jerzy (Yurek) Wojcik
Society desk editor at Poland’s daily newspaper Gazeta Wyborcza. He has been involved in most of its editorial innovations since 2006. The projects he developed and managed achieved circulation and online traffic increases, improved reader participation and won awards from INMA, the World Association of Newspapers, IFRA, and Polish bodies. Experienced editor and manager: launched two nation-wide daily newspapers in Poland.

Authors / Contributors

Tom Corbett
Projects manager at an European office of the International Newsmedia Marketing Association. He started his newspaper career as a Logistics and Facilities Manager at a Belgian quality daily. Later he was responsible for setting up a new IT infrastructure, database system and production-database system at Full Page, a national newspaper sales house in Belgium.

Inge van Gaal
Newspaper marketing trainer and speaker, the European coordinator of the INMA. She is responsible for all the association’s activities in Europe: she coordinates conferences and workshops and serves as a liaison to European members. Former commercial director at a Belgian newspaper De Morgen and an expert to the European Publishers’ Association.

Marek Miller
Project manager in Polskapresse’s Polska The Times - an umbrella brand for regional dailies throughout Poland. Responsible for the product development and web strategies. A big media fan (press, digital, marketing) and a freelancer. A post-grad media specialist. Writes a blog in Polish “eM jak Media” (“eM is for Media”).

Waldemar Pas
Editor-in-chief of the Poland’s free daily newspaper Metro. Sets the editorial strategy and manages a newsroom of the country’s largest free-sheet. Experienced in both print and online journalism, as he had edited an online edition of Gazeta Wyborcza and national news desks at two daily newspapers.

Jaroslaw Slizewski
Publishing director of the online edition of Poland’s Gazeta Wyborcza. Develops and runs the country’s best-read newspaper website. World-class expert on new media: former consultant at Innovation International Media Consulting Group and a news manager at Gazeta.pl web portal. Former journalist who started his career as a sports reporter and finished as the deputy editor-in-chief of a nation-wide daily.

Sponsor

The International Newsmedia Marketing Association (INMA) is a non-profit member organisation dedicated to recognising and extending marketing activities of newspapers, and serving as the industry’s premier marketing ideas association.

Today, the fast-growing INMA has more than 1,200 members in 80+ countries, mostly senior marketing officers at daily newspapers.

Learn more on the INMA’s website.