Integration is a neverending process

Agora’s (Poland) Sport.pl Group is one of the leaders of the Polish Internet ‘Sports’ category. After merging its various sports newsrooms into one, Sport.pl attracts 3.5 million users monthly. Marcin Gadzinski, the editor-in-chief of Sport.pl, explained to us the core of this success. Read more

How to monetize online niches, local sites and blogs

Poland’s Agora partners with two European entrepreneurs to take the middle man out of buying advertising, selling simple ads directly through web sites. Is AdTaily.com the future of online advertising? Read more

What drives Daily Telegraph, El Pais, Le Monde and New York Times to Krakow?

80+ delegates from 35 different European newsmedia companies have already registered to the INMA/OPA Europe Conference in Krakow, Poland (Sept. 29-Oct. 1, 2010). Read more

The mobile future of newspapers

Newspapers have been looking for the Holy Graal for a long time. Finally, a new breed of mobile reading devices makes some publishers believe they are the future. Let’s have a look beyond the hype about iPads. Read more

INMA launches the Non-Traditional Advertising Awards Competition

Finally! A great competition for all dealing with advertising,  publishers, agencies and media houses in either print or online (or both). International Newsmedia Marketing Association (INMA) supported by two Polish media associations: Zwiazek Kontroli Dystrybucji Prasy and Polskie Badania Czytelnictwa have decided to start a competition for the non-traditional advertising campaigns. The winners will be recognised during this year’s INMA/OPA European conference in Kraków, Poland. Read more

Montgomery among speakers during the INMA/OPA Europe Conference

Another great INMA event is coming! On September 29th, the INMA/OPA Europe Conference will be organized in Kraków, Poland. Many speakers already confirmed their attendence with David Montgomery, CEO of Mecom Group among them. Read more

Quick overview of media landscape in Kraków

This year’s INMA Outlook conference will be held in Kraków, Poland. It is the media capital of Poland with great density of media companies. Google, IBM, CapGemini are just a few examples of big players who decided to invest in Kraków. The list can be expanded by many local companies that are important to the Polish media landscape. This all makes your participation in the INMA/OPA European conference a very good decision. Read more to learn the importance of Kraków on the media map. Read more

Conclusions from the Oxford tablet summit

iPad, and other tablets are expected to be the saviors for publishers and their content. This is not an advertisement but the most important conclusion from INMA’s and INNOVATION’s Oxford Tablet Seminar that took place on May 18th in Oxford, UK. Read more to learn the major findings from the one day’s session dedicated to tablets and newspaper content. Read more

Brainsnacks: key concepts of paid content and advertising on tablets

During the afternoon brainsnack session of INMA’s Oxford Table Summit, speakers had only 7 minutes to speak about how e-reader first-movers are aiming to generate new revenue from advertisers and consumers. Learn what John Einar Sandvand (Digital Media Strategist, Aftenposten), Nic Newman (Co-Founder, BBC News Online), Jonathon Moore (Product Manager, The Guardian), Nils Öhman, (Head of DN Digital, an arm of Swedish daily Dagens Nyheter), and Jessie Wijnants (Strategic Director, Boondoggle Belgium) shared with their listeners. Read more

How tablets and mobile apps will change the web

During INMA’s Oxford Tablet Summit, Fréderic Filloux, Editor and Publisher at the The Monday Note, France, spoke about the shift of users and content from web to mobile devices. Read more