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Pit Gottschalk: how much transformed is your newsroom? (video)

October 31, 2011 by · Leave a Comment 

Pit Gottschalk, Head of CEO Office in Axel Springer (Germany), was one of the speakers at the INMA European Conference in Cascais, Portugal (19-21 October 2011). Watch Pit explain his measurement system of newsroom transformation process. Read more

Outlook 2012 – interview with Earl Wilkinson

October 30, 2011 by · Leave a Comment 

Earl J. Wilkinson, Executive Director of INMA, USA concluded the INMA European Conference in Cascais with his Outlook for 2012. Watch what his advice for newsmedia companies are. Read more

How publishers can challenge Groupon? (video)

October 30, 2011 by · Leave a Comment 

Marc Leimann, Group Consumer Sales Director from Mecom (UK), was one of the speakers during INMA European Conference in Cascais, Portugal (19-21 October 2011). He told the story of SweetDeal – watch how helpful this strategy can be for newsmedia company. Read more

Guillermo Schmitt received the Golden Tie award

October 28, 2011 by · Leave a Comment 

Every year INMA Europe honors one person with the highest possible honor in this organization, the Golden Tie. The 2011 award was presented to Guillermo Schmitt, the CEO of Segodnya Multimedia. Read more

Newsmedia companies need a cultural change

October 25, 2011 by · Leave a Comment 

Earl J. Wilkinson, Executive Director of INMA, USA concluded the INMA European Conference in Cascais with his Outlook for 2012. He said that newsmedia companies need cultural change, and only in that matter with new oxygen, new growth can be expected. Read more

Is data your new oil?

October 24, 2011 by · Leave a Comment 

Dirk Milbou, the managing partner of Yento! (Belgium) spoke during the short brainsnack session of the INMA European Conference in Cascais about the necessity of exploiting the data by the publishers. Read more

Testimonials to the INMA European Conference 2011

October 23, 2011 by · Leave a Comment 

European INMA Conference in Cascais, Portugal not only did manage to gather more than 270 media executives from all over the world, but has also been rated very high in the afterall evaluation of the anttendees. Below are just some of many testimonials to the INMA European Conference 2011. #inmaec was the twitter channel were the discussion about the conference was held in real time. Read more

Social buying for publishers

October 21, 2011 by · 1 Comment 

Marc Leimann, Group Consumer Sales Director, Mecom spoke during the INMA European Conference in Cascais about the need of publishers to challenge the market leader Groupon. Read more

“Diário de Noticias” has developed a new brand for investigative journalism

October 21, 2011 by · Leave a Comment 

Filomena Martins, Deputy Editor-in-Chief of Diario de Noticias, Portugal spoke during the quick brainsnack session about the importance of true investigation journalism. Read more

Metro Belgium: launch of MetroClub

October 21, 2011 by · Leave a Comment 

Monique Raaffels, General Manager at Metro Belgium, Concentra, Belgium spoke during the short brainsnack session at INMA European Conference in Cascais about the launch of the MetroClub online loyalty programme. Read more

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