Obama’s victory too late for printed editions of European newspapers
November 5, 2008 by grzegorz.piechota · 2 Comments
Europeans could learn this morning results of the US elections from any medium — except printed editions of their newspapers. Have been the online editions any better? Read more
Tagged: Case studies, design, in-paper promotion, internet, newspaper, online
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(No Ratings Yet)How to change our newspaper’s image
October 15, 2008 by grzegorz.piechota · 1 Comment
”When you try to change an image of a newspaper with a marketing campaign, changes in its content must follow. Otherwise there would be a disconnection between the new image and the content,” says Bernard Asselin, Vice President of The Gazette in Canada. Read more
Tagged: advertising, campaign, in-paper promotion, INMA, outdoor advertising, Outlook 2009, TV
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(No Ratings Yet)Untold stories from Iraq War
September 21, 2008 by grzegorz.piechota · Leave a Comment
Polish troops will withdraw from Iraq until October 31st, 2008. In a week-long series of feature stories Gazeta Wyborcza has revealed facts about the mission that had been rarely known in Poland. Read more
Tagged: Case studies, Gazeta, in-paper promotion, investigative journalism, newspaper
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(No Ratings Yet)Promoting “Humane Dying” on billboards, in print and online
July 25, 2008 by grzegorz.piechota · 1 Comment
When you run a social campaign like this, you need to focus on the issue and not on the newspaper itself. This is the only way to make a difference. To change the world for better. Read more
Tagged: campaign, Gazeta, in-paper promotion, newspaper, online promotion, outdoor advertising, taboo
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(No Ratings Yet)How to promote an investigative story?
July 25, 2008 by grzegorz.piechota · Leave a Comment
In March 2008 Poland’s Gazeta Wyborcza broke a story about how the Catholic Church covered up a child-molestation scandal in Poland. Thanks to the internet and in-paper promotion more readers bought a paper on the day of publication.
The story hit the Gazeta’s front page on Monday, but the promotional efforts started many days before. Read more
Tagged: campaign, Gazeta, in-paper promotion, investigative journalism, newspaper
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(No Ratings Yet)Front page promo ad for “Solidarity with Tibet” campaign
July 25, 2008 by grzegorz.piechota · Leave a Comment
Two days before Poland’s Gazeta Wyborcza devoted a cover of its feature supplement to the Tibetan flag, the paper run a unique promo ad on its main section’s front page.
It is a very rare example of using Gazeta’s front page to promote future features in a graphic way.
The ad reads:
Solidarity with Tibet
Join the protest!
The cover of Monday’s Duzy Format [supplement] will be the flag of Tibet. You can show it publicly, appear with it to demonstrate one’s objection against policy of China. And you can send us a photo!
Would you like to learn more about this campaign? Read here.
Tagged: campaign, Gazeta, in-paper promotion, newspaper
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(No Ratings Yet)In-paper promotion for “Parents back to school” series
July 25, 2008 by grzegorz.piechota · Leave a Comment
Three days before Poland’s Gazeta Wyborcza launched its “Parents back to school” series, it run a full page promo ad in the main section.
It reads:
Rehearsals for Parents
Was and Sterlingow go back to school
After 30 years we do homework again, we write tests, we answer at the class board. We thought that today children have easier than before. On Monday we will tell you how it is.
Tests for parents, advice – in Gazeta Wyborcza from Monday
Check if you can help your kid in learning!
Would you like to learn more about this series? Read here.
Tagged: feature, Gazeta, in-paper promotion, newspaper
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