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How Sanoma boosts revenues from digital?

September 28, 2012 by · Leave a Comment 

Masa Peura (picture by Brie Logsdon)

Masa Peura, Strategic Director, Sanoma News & Sanoma Media, Finland was the last gueast speaker of the INMA 2012 European conference in Hague, Netherlands. Hegave practical examples of boosting digital revenues through new business models. Read more

Piano Media, online common payment platform for entire country

September 28, 2012 by · Leave a Comment 

Tomas Bella (picture by Brie Logsdon)

Tomas Bella, CEO Piano Media, Slovakia was one of the speakers during the INMA 2012 European conference in Hague, Netherlands. He was speaking about the experiences and insights from Piano – a common payment platform. Read more

How newspapers can create value through the digital devices

September 28, 2012 by · Leave a Comment 

Federico Vittadello (picture by Brie Logsdon)

Federico Vittadello, Mobile & Tablet Director, RCS MediaGroup, Corriera Della Serra, Italy was another speaker during the second day of the INMA 2012 European conference in Hague, Netherlands. He shared with the audience the digital strategy of Corriere Della Serra. Read more

Gazeta Wyborcza’s experiences with paid premium content

September 28, 2012 by · Leave a Comment 

Michal Gwiazdowski (picture by Brie Logsdon)

In a quick session of brainsnacks – the 7 minutes presentations at the INMA 2012 European conference in HagueMichal Gwiazdowski, digital Publishe from Gazeta Wyborcza, Poland spoke about Gazeta Wyborcza’s experiences with paid premium content. Read more

How to kick-start product innovation

September 28, 2012 by · Leave a Comment 

Richard Janssen (picture by Brie Logsdon)

In a quick session of brainsnacks – the 7 minutes presentations at the INMA 2012 European conference in Hague, Richard Janssen, Lecturer Strategy & innovation, Nyenrode Business University, The Netherlands, Lecturer Strategy & innovation, Nyenrode Business University, The Netherlands spoke about the best practices from media innovation: how to kick-start product innovation. Read more

10 successful Axel Springer special print and digital ideas

September 28, 2012 by · Leave a Comment 

Stefan Wiemann (picture by Brie Logsdon)

Stefan Wiemann, Creative Director, Axel Springer, Germany was one of the speakers on the second day of the INMA 2012 European conference in Hague. By giving 10 creative ideas from Axel Springer (7 from print, 3 from digital) activities, he proved that right activities and correct usage of platforms, can bring great success for the publishers. Read more

How to cure your brand: a clinic case presentation

September 28, 2012 by · Leave a Comment 

(picture by Brie Logsdon)

In the second session on day 2 of the INMA European conference 2012 in Hague, the case of a (fictional) traditional newspaper company, The News, in dire straits was presented. The speakers had to address to the specific case, and, basing on their experience, to think about a plan of how to turn this newspaper company into a modern and healthy newsmedia company. Read more

News models for the future – advice from McKinsey

September 28, 2012 by · 1 Comment 

Steven Neubauer (picture by Brie Logsdon)

Steven Neubauer, McKinsey & Company was one of the speakers during the second day of INMA European Conference 2012. He gave a positive outlook for future models of newsmedia business. Read more

Effectual and innovative ways of using social media in your portfolio

September 27, 2012 by · Leave a Comment 

Pernille Tranberg (picture by Brie Logsdon)

Pernille Tranberg, Strategic advisor and Head of Editorial Development, Berlinske Media, Denmark was a guest speaker of the INMA 2012 European Conference in Hague. She spoke about some do’s and don’t within the biggest distractor nowadays – social media. Read more

How to secure the future

September 27, 2012 by · Leave a Comment 

Mike Jarvis (picture by Brie Logsdon)

Mike Jarvis, member of the board of Advance, London, UK gave his thoughts on what publishers need to know about what the advertisers and agencies expect with regards to digital advertising during the INMA 2012 European Conference in Hague. Read more

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