Annita Beysen: focus on consumers, not a product
December 5, 2008 by tom.corbett · Leave a Comment
”Products will come and go, websites will come and go, newspapers will come and go, consumers will always stay,” says Annita Beysen, an owner of U-sentric consultancy. Read more
Obama’s victory too late for printed editions of European newspapers
November 5, 2008 by grzegorz.piechota · 2 Comments
Europeans could learn this morning results of the US elections from any medium — except printed editions of their newspapers. Have been the online editions any better? Read more
Tagged: Case studies, design, in-paper promotion, internet, newspaper, online
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(No Ratings Yet)Redesign is not only about changing a costume
October 14, 2008 by grzegorz.piechota · Leave a Comment
“Newspaper design is not only about colors, typography, graphics. It gives the newspaper a real personality, an identity,” says Michel Gaffre, design consultant from France. Read more
Tagged: design, INMA, Marketing, newspaper, Outlook 2009
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(No Ratings Yet)New WSJ magazine: a new standard or a flop?
September 12, 2008 by grzegorz.piechota · Leave a Comment
Financial Times supplement ”How to Spend It” is like a BMW 3-series, and this is a BMW 7-series, says Robert Thomson, an editor-in-chief of the Wall Street Journal. Is he right? Read more
Tagged: advertising, design, innovation, launch, magazine, newspaper
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(2 votes, average: 5.00 out of 5)News site from scratch
August 25, 2008 by grzegorz.piechota · Leave a Comment
What would you do with a blank tablet? What would you do without the legacy business? What do you think would be most important in launching not just a news website but a digital news service with no baggage?
Tagged: business model, design, ideas, innovation, interaction, internet, Marketing, online
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(No Ratings Yet)Excited about a printed newspaper
August 17, 2008 by grzegorz.piechota · Leave a Comment
They describe him as an “old school” that “doesn’t hang around on TV … You can’t get him to go out for lunch after Wednesday. He is a very, very involved editor.”
Tagged: Case studies, design, Marketing, newspaper, publisher
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(No Ratings Yet)Grand designs must have stories to back them up
July 25, 2008 by grzegorz.piechota · Leave a Comment
“Why are newspapers losing circulation? The answer to his question is of course content,” says Harold Evans, a newspaper design innovator and former editor of The Sunday Times (of London).
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