New York Times is ready for paywall launch

The second day of the World Editors Forum conference in Hamburg began with a keynote speech made by Janet Robinson, the CEO of the New York Times. New York Times is planning to introduce the paid-for-online-content business model beginning January 2011. Read more

New ways to finance quality journalism

During the World Editors Forum in Hamburg, the other face of content monetization was discussed. John Yemma (Editor-in-Chief, Christian Science Monitor, USA), Olav Bergo (Editorial advisor, A-pressen, Norway), and David Cohn (Founder, Spot.us, and Knight News Challenge winner, USA) spoke about new ways to finance quality journalism Read more

How advertisers see future of advertising in print and online

Fabrice Dekerf, the Managing Director of the Germaine Agency from Belgium will be one of the speakers on the second day of this year’s INMA/OPA Europe Conference. During a very interesting session called “Inspiring Change for Advertising Strategies”, Fabrice will introduce his point of view on how advertisers and agencies see the future of advertising in print and online”. Before that, he managed to answer some of our questions: Read more

Looking through the black mirror of an iPad

Nick Decrock, a creative at Nocus agency in Belgium, shares his views on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption? Read more

Sanoma, mag publisher, on tablets

A presentation by Herman Kienhuis of Sanoma in the Netherlands. Read more

LePost.fr: How amateurs produce valuable journalism

Two weeks before the start of the INMA / OPA Outlook 2010 conference, Forum4Editors is here with the series of exlusive interviews. The speakers who will be presenting their ideas during the conference agreed to answer few questions about what they do best, and what, in their opinion, is the best strategy to develop the best relation with their readers.

First in the series is Benoît Raphaël, the Editor in Chief of LePost.fr, a subsidiary of “Le Monde”. He will be telling us about this new brand of Le Monde featuring user-generated content, videos, blogs, and more. Read more

Peter Vandermeersch: how newspapers can set a mobile strategy

The first step is a mental one, claims Peter Vandermeersch, an editor-in-chief of De Standaard, a Belgian daily newspaper. Read more

Mobile strategy: from mass to tailor-made advertising

“Mobile is going to be an advertising revenue-driven business as it is online,” believes Peter Vandermeersch, an editor-in-chief of De Standaard, a Belgian daily newspaper. Read more

Grand designs must have stories to back them up

“Why are newspapers losing circulation? The answer to his question is of course content,” says Harold Evans, a newspaper design innovator and former editor of The Sunday Times (of London).
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