Stanislaw Lem’s unpublished works discovered
October 27, 2008 by grzegorz.piechota · Leave a Comment
Newspaper’s idea to publish a collection of the greatest works by a science-fiction writer Stanislaw Lem helped to discover his unpublished opera on Stalin. Read more
Filed Under: Blog
Tagged: brand extensions, Gazeta, Marketing, newspaper, series
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(No Ratings Yet)Unconventional branding in the new-media environment
October 1, 2008 by marek.miller · 1 Comment
Dieter Rappold, the CEO of Knallgrau, speaks during the INMA’s pre-seminar about branding in the new media environment (Web 2.0) Read more
Filed Under: Blog
Tagged: brand extensions, conference, INMA, Outlook 2009
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Tagged: brand extensions, conference, INMA, Outlook 2009
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(1 votes, average: 4.00 out of 5)Greatest money pit in magazine history
July 27, 2008 by grzegorz.piechota · Leave a Comment
How David Remnick has reinvigorated the New Yorker? “There was no one thing, just a matter of paying attention to expenses, focusing on building real circulation instead of giving away copies, subtracting some writers, adding others.”
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Filed Under: Tweets
Tagged: brand extensions, internet, magazine, team building
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