How to monetize online niches, local sites and blogs
August 8, 2010 by grzegorz.piechota · Leave a Comment
Poland’s Agora partners with two European entrepreneurs to take the middle man out of buying advertising, selling simple ads directly through web sites. Is AdTaily.com the future of online advertising? Read more
Tagged: advertising, Agora, blogs, INMA, online advertising, portals, vertical sites
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(No Ratings Yet)Newspaper challenged by an amateur blogger
July 28, 2010 by grzegorz.piechota · Leave a Comment
Poland’s Gazeta Wyborcza believes it helps to build an open society by providing platforms for debates and inspiring readers concerned with a common good. Sometimes readers take an opportunity and start competing with their own newspaper. Read more
Tagged: blog, blogs, Gazeta, interaction, internet, newspaper, user-generated-content, young readers
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(6 votes, average: 5.00 out of 5)How to engage bloggers into the newspaper
October 15, 2008 by grzegorz.piechota · 1 Comment
Here are some tips from John Wilpers of Innovation: You need to go out into the community, find the quality bloggers, send them an e-mail or call them on the phone. ”It does not take a lot of convincing.” Read more
Tagged: blogs, Case studies, INMA, internet, newspaper, Outlook 2009
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(No Ratings Yet)Blogs may help newspapers grow revenues
October 2, 2008 by marek.miller · 2 Comments
John Wilpers of Innovation Media Consulting spoke today about how good quality bloggers could help newspapers grow revenues. Read more
Tagged: blogs, conference, INMA, newspaper, Outlook 2009
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(No Ratings Yet)Make bloggers allies of your newspaper
September 22, 2008 by grzegorz.piechota · 2 Comments
Quality local bloggers can help newspapers to make them relevant to readers and to grow revenue, says John Wilpers of Innovation Media Consulting. Read more
Tagged: blogs, INMA, innovation, interaction, internet, newspaper
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(No Ratings Yet)World on the brink of a cold war
September 1, 2008 by grzegorz.piechota · Leave a Comment
Poland’s Gazeta Wyborcza has just started a new series of features that tell the story of recent war in Georgia from many different perspectives: Georgian, Russian, American, Polish, French, German, Ukrainian and Belarussian ones. Read more
Tagged: blogs, feature, foreign news, Gazeta, investigative journalism, newspaper, series
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(No Ratings Yet)Get your personal and user-generated paper
August 29, 2008 by grzegorz.piechota · 1 Comment
A project now under way at The US Bakersfield Californian could give newspapers the ability to let readers easily create their own niche publications.
Tagged: blogs, business model, ideas, innovation, internet, newspaper
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(No Ratings Yet)Revolutionists and newspaper editors
August 18, 2008 by grzegorz.piechota · Leave a Comment
Here is my comment to the debate on whether online should always be first. It started after a memo written by the Philadelphia Inquirer’s editor leaked to the web.
Tagged: blogs, business model, Case studies, debate, investigative journalism, online
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(2 votes, average: 4.50 out of 5)New competitors everywhere
August 17, 2008 by grzegorz.piechota · 1 Comment
Google looks for authors and pays for the content. Online Huffington Post launches its first local site. BBC internet service “will kill off local newspapers”.
Tagged: advertising, blogs, business model, Case studies, competition, internet, local journalism
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(No Ratings Yet)Should online always be first?
August 17, 2008 by grzegorz.piechota · 1 Comment
A short memo sent by an editor of the Philadelphia Inquirer to his staff has provoked a backlash from online-media advocates. Are they right?
Tagged: blogs, business model, Case studies, debate, investigative journalism, online
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