Publishers are nervous about Apple’s change of rules
February 1, 2011 by marek.miller · 1 Comment
CC/curiouslee/flickr
On 17th February, newspaper, magazine and online publishers from all over the world are meeting in London, to discuss the sudden change in the the iPad game ordered by Apple. During the six-hours long meeting, representatives of the biggest newsmedia companies will discuss how the change of §11.1 of the AppStore Review Guidance will affect them, and how can they defend their readers and themselves. This special roundtable is organised under the auspices of three worldwide media associations: INMA, OPA and FIPP. Read more
Tagged: Apple, London2011, tablets
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(1 votes, average: 5.00 out of 5)Famous Newsday iPad app ad
September 27, 2010 by grzegorz.piechota · Leave a Comment
Probably the first newspaper ad about an iPad app that becomes a classic. Apple hates it because… you need to watch for yourself: Read more
Sanoma, mag publisher, on tablets
September 27, 2010 by grzegorz.piechota · Leave a Comment
A presentation by Herman Kienhuis of Sanoma in the Netherlands. Read more
Tagged: advertising, Apple, content, iPad, publisher, tablets
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(No Ratings Yet)How will advertising work on iPads?
June 3, 2010 by grzegorz.piechota · Leave a Comment
Some ideas from Brussels-based interactive agency Emakina about how brands can use iPads in their marketing mix plus a general overview of Apple iPad features and some assumptions how the tablet may be used by users. Read more
Tagged: Apple, emakina, interactive agency, iPad, Marketing
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