Independent magazines powered by a newspaper – a new business idea
October 19, 2011 by marek.miller · Leave a Comment
How to create new magazine titles based on the brands of newspaper supplements and their content? How editorial competence can be transfered to create thematic magazines and how to attract readers? Katarzyna Kolanowska from Agora, Poland, spoke about brand extansion cases from Gazeta Wyborcza. Read more
Tagged: Agora, Cascais, INMA 2011, magazines
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(1 votes, average: 5.00 out of 5)Targeted marketing through Metro – free daily in Poland
October 4, 2010 by marek.miller · Leave a Comment
Case study of the Polish free newspaper Metro’s award-winning services for advertisers ranging from direct marketing, ambient media, custom publishing, mini events to targeted distribution – even abroad! Magda Bulak, Innovation Manager of the free newspaper Metro (Agora, Poland) spoke during the 2010 INMA/OPA Europe conference in Poland. Read more
Tagged: Agora, Bulak, INMA, Krakow 2010, Marketing, Metro, mTarget, OPA
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(No Ratings Yet)Tomasz Jozefacki about mobile and paywalls
September 28, 2010 by marek.miller · Leave a Comment
Association of Online Publishers interviewed Tomasz Jozefacki, the President of OPA Europe and Head of Internet at Agora. Tomasz Jozefacki will officialy open the INMA/OPA European Conference 2010 that starts on September 29th and will last for three days. Read more
Tagged: Agora, iPad, Jozefacki, Kindle, Krakow 2010, mobile
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(No Ratings Yet)Integration is a neverending process
August 31, 2010 by marek.miller · Leave a Comment
Agora’s (Poland) Sport.pl Group is one of the leaders of the Polish Internet ‘Sports’ category. After merging its various sports newsrooms into one, Sport.pl attracts 3.5 million users monthly. Marcin Gadzinski, the editor-in-chief of Sport.pl, explained to us the core of this success. Read more
Tagged: Agora, INMA, Krakow, Outlook 2011, Sport.pl
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(No Ratings Yet)How to monetize online niches, local sites and blogs
August 8, 2010 by grzegorz.piechota · Leave a Comment
Poland’s Agora partners with two European entrepreneurs to take the middle man out of buying advertising, selling simple ads directly through web sites. Is AdTaily.com the future of online advertising? Read more
Tagged: advertising, Agora, blogs, INMA, online advertising, portals, vertical sites
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(No Ratings Yet)Greatest challenges for online publishers
October 22, 2009 by marek.miller · Leave a Comment
Tomasz Józefacki, the President of OPA Europe, and Vice President and Head of Internet Division in Agora (Poland) spoke today during the INMA/OPA Outlook 2010 conference about the greatest challenges for online publishers in Europe and how they are dealt with at Poland’s leading media group Agora. Highlights include insights and case studies on multimedia, local markets, and monetisation from the company whose fast-growing online brands reach today nearly half of all Polish internet users. Read more
Tagged: Agora, Gazeta, INMA, OPA, Outlook 2010
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