How to monetize online niches, local sites and blogs

Poland’s Agora partners with two European entrepreneurs to take the middle man out of buying advertising, selling simple ads directly through web sites. Is AdTaily.com the future of online advertising? Read more

Ad campaigns: how newspapers go beyond print

A new branding ad campaign of Poland’s newspaper Gazeta Wyborcza shows it is no longer a paper only. It’s a website, a mobile app. It’s a news-multi-medium. Read more

When Competitors Join Forces to Enhance Advertising Revenue

Giorgio Riva, the Managing Director of RCS Digital, and Claudio Giua, the Editorial Director of Espresso Group (Italy) spoke today at the INMA Outlook 2010 conference in Liverpool. They created the Premium Publisher Network which represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Advertisers can plan advertising campaigns on specific channels (split by topic, target, and geo-localised), selecting the most relevant keywords to reach their audience objectives. Read more

What makes great local advertising in print and online

The INMA conference began with the workshops on how local and regional newspapers can benefit from creative thinking and use their unique selling proposition catering for the advertisers. Many examples from the British Press were shown. Read more

Earl J. Wilkinson on what’s ahead for newspapers

The coming INMA conference would not be the same without Earl J. Wilkinson. He is the Executive Director and Chief Executive Officer of INMA in the Dallas headquarters, and his yearly Outlook report is one of the most awaited presentations during the conference. This time he will be speaking about the last moments of danger, but at the same time last moments of opportunity for newsmedia companies. Before, however, he found some time to answer few questions for Forum4Editors. Read more

Ogilvy: Facebook for business

Italian publishers join forces to enhance ad revenue

Premium Publisher Network represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Before the next week’s INMA 2010 conference, the authors of PPN: Giorgio Riva (Managing Director, RCS Digital), and  Claudio Giua (Editorial Director, Espresso Group) from Italy answer the questions for Forum4Editors. Read more

Mobile internet according to Google

”There are over 3 times more mobile users than internet users. There are more mobile phones than TV units, more phones than cars. Mobile devices are more than a part of our live”, says Marc Vanlerberghe from Google. Read more

Interview: Patrick van Waeyenberghe, de Persgroep

When online advertising revenue will overtake the printed one at a Belgian multi-media company de Persgroep? Read more

WAN, ANA welcome fiasco of Google-Yahoo advertising deal

Google has pulled the plug on a search-ad partnership with Yahoo that raised antitrust concerns and was opposed by both newspaper and advertiser associations. Read more