Simple strategies for effective newspaper advertising

Martin Leeflang (Validators) gave four simple strategies of how to get 25% more ROI from newspaper advertisements at the pre-conference seminars of the INMA European Conference in Cascais. Read more

How an advertiser and agency see the future of advertising?

Fabrice Dekerf, Managing Director of Germaine Agency (Belgium) spoke during the INMA/OPA Europe conference in Krakow about the relations between agencies, advertisers, publishers and consumers. Read more

AdTaily – when a reader becomes an advertiser

Jakub Krzych is the man who stands behind AdTaily.com – one of the 20 most innovative startups in Europe, according to CNBC. The platform was also called the most democratising promise of online advertising. Jakub introduced the guests of INMA/OPA Europe conference to the idea of the new online advertising system – AdTaily. Read more

How advertisers see future of advertising in print and online

Fabrice Dekerf, the Managing Director of the Germaine Agency from Belgium will be one of the speakers on the second day of this year’s INMA/OPA Europe Conference. During a very interesting session called “Inspiring Change for Advertising Strategies”, Fabrice will introduce his point of view on how advertisers and agencies see the future of advertising in print and online”. Before that, he managed to answer some of our questions: Read more

Looking through the black mirror of an iPad

Nick Decrock, a creative at Nocus agency in Belgium, shares his views on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption? Read more

Sanoma, mag publisher, on tablets

A presentation by Herman Kienhuis of Sanoma in the Netherlands. Read more

INMA/OPA Europe conference starts in Krakow this week

More than 310 editors and managers of leading news media from Europe and the world will arrive this week to Krakow (Poland) for the annual conference of the INMA/OPA Europe. Read more

Consumers’ habits define the future of advertising

“The future of advertising is linked to the media consumers’ habits” says Bernard Asselin, Vice President for Marketing and Reader Sales of The Gazette in Canada. Mr. Asselin will be one of the speakers during the INMA’s conference in Kraków this September. Read more

How to monetize online niches, local sites and blogs

Poland’s Agora partners with two European entrepreneurs to take the middle man out of buying advertising, selling simple ads directly through web sites. Is AdTaily.com the future of online advertising? Read more

Ad campaigns: how newspapers go beyond print

A new branding ad campaign of Poland’s newspaper Gazeta Wyborcza shows it is no longer a paper only. It’s a website, a mobile app. It’s a news-multi-medium. Read more