Mobile internet according to Google

”There are over 3 times more mobile users than internet users. There are more mobile phones than TV units, more phones than cars. Mobile devices are more than a part of our live”, says Marc Vanlerberghe from Google. Read more

Interview: Patrick van Waeyenberghe, de Persgroep

When online advertising revenue will overtake the printed one at a Belgian multi-media company de Persgroep? Read more

WAN, ANA welcome fiasco of Google-Yahoo advertising deal

Google has pulled the plug on a search-ad partnership with Yahoo that raised antitrust concerns and was opposed by both newspaper and advertiser associations. Read more

Vacature.com: Talent Manifesto

”On one hand the war for talent in Belgium is over. People decide were they want to work. They have a choice. But 50,000 job openings are not being filled in our country! There is a shrinking working population. We call that the talent paradox.” Read more

How to regain our market leadership?

”Don’t ever think you are ahead… or that you’ve lost! You can change tomorrow! We’re in THE most opportunistic era of classified business,” believes Felix Erken of Junk Mail in South Africa. Read more

Creating a new brand for classifieds

Joachim Vranken, CEO of Kalaydo.de, talks about the relationship between brand and performance marketing of the classified advertising site. Read more

Successful advertising sales through mobile

”Constructing mobile websites tailored for consumers who are looking for specific functionalities offers unlimited opportunities,” says Sharon Knitter of US-based Cars.com. Read more

An overview of classified advertising trends

”We are still in the business of connecting buyers and sellers: job seekers and companies, etc… but they need us less and less. Ads can be placed for free anywhere and search engines are replacing publishers”, says Gerald Coniel of Junk Mail in South Africa. Read more

INMA/IFRA Classified Advertising Seminar has started

INMA and IFRA members and practictioners of the classified  advertising business have gathered in Czech Republic on Wednesday, October 22nd, to discuss the latest ideas and trends in their business. Tom Corbett is going to blog live from Prague exclusively for forum4editors.com Read more

What newspapers could learn from Google

Google has taken the dominant position on the digital media market some time ago. It started competing with newspapers even more, after offering its participation in print ad sale. But there still is room for newspapers. Read more