forum4editors.com » Videos

Pit Gottschalk: how much transformed is your newsroom? (video)

marek.miller — Mon, 31 Oct 2011 10:52:57 +0000

Pit Gottschalk, Head of CEO Office in Axel Springer (Germany), was one of the speakers at the INMA European Conference in Cascais, Portugal (19-21 October 2011). Watch Pit explain his measurement system of newsroom transformation process.

Pit Gottschalk studied over 50 newspaper newsrooms in Germany and prepared report helping media managers to compare their improvements with other players on the newspaper market. Now, he is rolling out the analysis to other countries. If you would like to be involved in the survey, you can contact CEO Office of Axel Springer in Germany.

Video recorded on INMA European Conference in Cascais, Portugal, 19-21 October 2011. Pit Gottschalk was interviewed by Artur Karda from 112MEDIA – consulting, training and outsourcing for media.

Outlook 2012 – interview with Earl Wilkinson

marek.miller — Sun, 30 Oct 2011 21:03:38 +0000

Earl J. Wilkinson, Executive Director of INMA, USA concluded the INMA European Conference in Cascais with his Outlook for 2012. Watch what his advice for newsmedia companies are.

Publishers need cultural change, and only in that matter with new oxygen, new growth can be expected. Watch the storyline for media publishers in 2012, and make sure you read the summary of Earl Wilkinson’s speech from Cascais.

Video recorded on INMA European Conference in Cascais, Portugal, 19-21 October 2011. Earl Wilkinson was interviewed by Artur Karda from 112MEDIA — media consulting, training and outsourcing.

How publishers can challenge Groupon? (video)

marek.miller — Sun, 30 Oct 2011 20:46:52 +0000

Marc Leimann, Group Consumer Sales Director from Mecom (UK), was one of the speakers during INMA European Conference in Cascais, Portugal (19-21 October 2011). He told the story of SweetDeal – watch how helpful this strategy can be for newsmedia company.

SweetDeal is a social buying online system started in 2010 by the group of European newspapers. In the interview below he tells how to develop such a business, is it possible to compete with market leader Groupon, what are lessons learned one year after launching the Sweet Deal project.

Video recorded on INMA European Conference in Cascais, Portugal, 19-21 October 2011. Marc Leimann was interviewed by Artur Karda from 112MEDIA — consulting, training and outsourcing for media.

Why newspapers in India are growing? (video)

marek.miller — Sun, 30 Oct 2011 20:35:12 +0000

Ravi Dhariwal, CEO Times of India, was one of the speakers at INMA European Conference in Cascais (Portugal, 19-21 October 2011). Exclusively for Forum4Editors.com he reveals the secrets behind successful newspapers in India.
Most of Indian publishers continue to grow the business every year on every platform: print, online and mobile. Ravi Dhariwal explains reasons why Indian newspapers’ circulation continue to rise and why new media does not eat traditional newspapers.
As INMA International President with professional experience in FMCG industry (Unilever, Pepsico), he gives some advice to publishers from Europe and US.

Interview recorded on INMA European Conference in Cascais, Portugal, 19-21 October 2011. Ravi Dhariwal was interviewed by Artur Karda from 112MEDIA — consulting, training and outsourcing for media.

Introduction to the European Conference 2011

marek.miller — Wed, 06 Oct 2010 11:17:31 +0000

Introduction to the European Conference 2011. Video by Media Regionalne, Polish part of Mecom Group.