Annita Beysen: focus on consumers, not a product

”Products will come and go, websites will come and go, newspapers will come and go, consumers will always stay,” says Annita Beysen, an owner of U-sentric consultancy. Read more

Danny Lein: successful mobile sites of newspapers

Recently launched mobile site of De Standaard quickly reached top 10 list of sites in Belgium. Only portals of mobile operators are larger, says Danny Lein of MobileWeb. Read more

Paul Golding: how newspapers can go mobile

”The common mistake made is to take an existing publication and in some way to replicate that on mobile,” warns Paul Golding, former Chief Applications Architect at Motorola. Read more

Peter Vandermeersch: how newspapers can set a mobile strategy

The first step is a mental one, claims Peter Vandermeersch, an editor-in-chief of De Standaard, a Belgian daily newspaper. Read more

Interview: Mark Challinor, g8wave Europe

How to take a printed edition of a newspaper and move it to online, and then move it to mobile? How traditional media companies can use mobile to expand their reach and increase revenues? Read more

Interview: Patrick van Waeyenberghe, de Persgroep

When online advertising revenue will overtake the printed one at a Belgian multi-media company de Persgroep? Read more

INMA poll: Marlena Jezierska, Agora, on the future of classified advertising in print

Marlena Jezierska, head of real estate verticals at Agora, Poland, answers the question: In which year do you think the last classified ad will be printed on paper? Read more

INMA poll: Geert Spapen, De Persgroep, on the future of classified advertising in print

Geert Spapen, Group Manager for the Classified Business Unit at De Persgroep in Belgium, answers to our question: When do you think the last classified ad will be printed on paper? Read more

INMA poll: George Zafolias, Naftenporiki, on the future of classified advertising in print

George Zafolias, New Media Supervisor at Nafrenporiki in Greece, answers the question: In which year do you think the last classified ad will be printed on paper? Read more

INMA poll: Gerald Coniel, Junk Mail, on the future of classified advertising in print

“Brands in classified advertising business are less and less important,” says Gerald Coniel, CEO of Junk Mail in South Africa. “Young people search when they want to find anything on the net.” Read more