Stickers against Chinese policy

This campaign was invented and run by readers themselves. They gave an idea to newspaper’s editors, sent content and created a community.

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70+ registered to INMA conference in Vienna

INMA members and newsmedia executives around the world are getting excited about INMA European Conference Experience with a good reason!

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Enter the INMA Football Media Competition

INMA launches the Football Media Competition: an opportunity to benchmark and reward your efforts in sports journalism and marketing.
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Generation of Metro

Poland’s free daily newspaper Metro changed its editorial focus, layout and launched a nation-wide advertising campaign.

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Seven choices of Lech Walesa

Despite of harsh relations between Poland’s Gazeta Wyborcza and Lech Walesa, the newspaper defended Mr. Walesa against recent accusations of his collaboration with the Communist secret service.
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Where are you, father?

Poland’s Gazeta Wyborcza started a serious debate about the absence of the father, his disappearance from family life, his atrophying ties with his own children. It started with a poll.
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Letter to the Father

Writing letters to fathers served as a national therapy for Poles. What a burden people bear, as they write to the newspaper: ”Thank you for the oppportunity to make a confession”?
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Promoting “Humane Dying” on billboards, in print and online

When you run a social campaign like this, you need to focus on the issue and not on the newspaper itself. This is the only way to make a difference. To change the world for better. Read more

Public debate on death

During the first months of Gazeta Wyborcza’s campaign “Humane Dying” we got thousands of letters and e-mails. Dedicated editors responded to almost all of them. Read more

How to write about dying?

It is probably the most difficult topic. Not only for journalists, it is hard for everybody. It is a public taboo. So starting a public debate about dying is a necessity.
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