New ways to finance quality journalism

During the World Editors Forum in Hamburg, the other face of content monetization was discussed. John Yemma (Editor-in-Chief, Christian Science Monitor, USA), Olav Bergo (Editorial advisor, A-pressen, Norway), and David Cohn (Founder, Spot.us, and Knight News Challenge winner, USA) spoke about new ways to finance quality journalism Read more

Editors are optimistic towards the future (Newsroom Barometer)

Eric Hazan from McKinsey & Company, spoke during the World Editors Forum in Hamburg about editors-in-chief foresee the future of their job and how journalism will evolve in the upcoming years. Read more

Long live the print media

Giovanni di Lorenzo, the Editor-in-Chief of Die Zeit, Germany spoke during the World Editors Forum in Hamburg about why he still believes in print. Read more

Google believes in the mutually beneficial partnership with newspapers

Philipp Schindler, the Vice President of Google for Northern and Central Europe is another Google representative (right after Carlo d’Asaro Biondo) who believes in the mutual partnership with the newspapers. Philipp Schindler spoke about how he sees this partnership with newspapers during the World Editors Forum in Hamburg. Read more

Few words about the freedom of journalism in Iran

Akbar Ganji is one of Iran’s leading investigative journalists and author of the book Dungeon of Ghosts – a compilation of his newspaper articles, in which he implicated the former president and others in the murders of five writers and intellectuals in 1998. Ha gave a speech just a few hours before the World Editors Forum in Hamburg. Read more

How an advertiser and agency see the future of advertising?

Fabrice Dekerf, Managing Director of Germaine Agency (Belgium) spoke during the INMA/OPA Europe conference in Krakow about the relations between agencies, advertisers, publishers and consumers. Read more

Targeted marketing through Metro – free daily in Poland

Case study of the Polish free newspaper Metro’s award-winning services for advertisers ranging from direct marketing, ambient media, custom publishing, mini events to targeted distribution – even abroad! Magda Bulak, Innovation Manager of the free newspaper Metro (Agora, Poland) spoke during the 2010 INMA/OPA Europe conference in Poland. Read more

The silent click: building brands online in Europe

Click-Through Rates are history: there’s a better way to measure the impact of exposure to online display ads. Amy Porter, Marketing Director of OPA Europe (Paris) introduced the delegates of the INMA/OPA Europe conference in Krakow to the new metric showing the efficiency of advertising. Read more

Advertising network for premium publishers – PPN

Gabriele Ronchini, founder and CEO of 4wMarketPlace (Italy) spoke during the INMA/OPA European conference in Krakow about an inspiring change for advertising strategies – the Premium Publishers Network. Read more

Tablets: a new hype or a great opportunity?

Tablet and mobile apps and how the Internet will never be the same again. At the INMA/OPA Europe Conference in Krakow, Diego Cenzano, CEO of Biko and Innovation Consultant, Spain gave great advices of what publishers should focus on while planning their tablet strategies. Read more