Digital trends for publishers – perspectives from Israel

During the Digital Innovators’ Summit in Berlin, Daniel Cohen, Partner, Gemini Fund briefly covered the Israel startup environment and some of the current trends he is seeing as it relates to new startups and innovation. Read more

Determining and monetizing the audiences

Audience is publishers’ most valuable asset – and they want to monetize this audience yourself, rather than letting others reap the benefits. Software services and private ad exchanges can help manage and safeguard your precious data and optimize the monetization of the audience. Delegates of the Digital Innovators’ Summit in Berlin could learn about it on the second day of the conference. Read more

Interactive advertising and marketing by Dow Jones and Serviceplan

Selling online advertising inventory at a decent rate is still a challenge. Publishers need to create attractive offerings and be pro-active in selling these. Participants of the Digital Innovators’ Summit in Berlin could listen to different industry perspectives on ways publishers can increase revenue by providing advertising and marketing products and services that advertisers want. Read more

Leveraging social media in newsmedia companies

The reach and scale of social media continues to grow, but how can publishers profit from this? In this session, publishers provided insights into their strategies and approaches to social media. Read more

International digital growth strategies for Axel Springer

Growth can be pursued in a number of different ways, but one of the most challenging and lucrative ways is expanding business into other countries. Digital makes it easier to reach customers in other countries. Dr. Jens Müffelmann shared his strategies and experiences with expanding their digital business internationally. Read more

Developing new revenue streams – Digital Innovators’ Summit

New Revenue Streams were the topic of one of the sessions during the Digital Innovators’ Summit in Berlin. Integrating e-commerce into magazine sites, offering commerce deals with the publisher’s brand on a white label platform, and utilizing social and casual gaming – these are some of the new ways in which publishers are venturing into developing new revenue streams. Read more

How to make content work – in Forbes, Sports Illustrated and nugg.ad

Delegates from Forbes, Sports Illustrated and nugg.ad spoke during the Digital Innovators’ Summit in Berlin about the core of the digital publishing business. Read more

Major digital ecosystems and publishers

Strategic overview of Future’s digital development

Mark Wood, the CEO of Future (UK) showed during the Digital Innovators’ Summit in Berlin the strategic overview of his company’s digital development. Read more

Pit Gottschalk: how much transformed is your newsroom? (video)

Pit Gottschalk, Head of CEO Office in Axel Springer (Germany), was one of the speakers at the INMA European Conference in Cascais, Portugal (19-21 October 2011). Watch Pit explain his measurement system of newsroom transformation process. Read more