Integration is a neverending process

Agora’s (Poland) Sport.pl Group is one of the leaders of the Polish Internet ‘Sports’ category. After merging its various sports newsrooms into one, Sport.pl attracts 3.5 million users monthly. Marcin Gadzinski, the editor-in-chief of Sport.pl, explained to us the core of this success. Read more

Agora will support innovative internet entrepreneurs

12,5 thousand Euro in cash plus advertising campaign worth 25 thousand Euro – this is the main prize in Startup Fest – a competition for independent internet entrepreneurs organized by Agora. Read more

Photography in the age of tablets

Two editors went to Arles in France not only to watch pictures at the famous photography festival, but also to talk with the world’s best photographers about their pictures. Read more

How to monetize online niches, local sites and blogs

Poland’s Agora partners with two European entrepreneurs to take the middle man out of buying advertising, selling simple ads directly through web sites. Is AdTaily.com the future of online advertising? Read more

Newspapers can help schools to enter the digital age

Today’s pupils are the first generation that does not remember the world before the Internet revolution. But our schools got stuck in the “chalk age”. What newspapers can do about it? Read more

What drives Daily Telegraph, El Pais, Le Monde and New York Times to Krakow?

80+ delegates from 35 different European newsmedia companies have already registered to the INMA/OPA Europe Conference in Krakow, Poland (Sept. 29-Oct. 1, 2010). Read more

Newspaper challenged by an amateur blogger

Poland’s Gazeta Wyborcza believes it helps to build an open society by providing platforms for debates and inspiring readers concerned with a common good. Sometimes readers take an opportunity and start competing with their own newspaper. Read more

Ad campaigns: how newspapers go beyond print

A new branding ad campaign of Poland’s newspaper Gazeta Wyborcza shows it is no longer a paper only. It’s a website, a mobile app. It’s a news-multi-medium. Read more

The mobile future of newspapers

Newspapers have been looking for the Holy Graal for a long time. Finally, a new breed of mobile reading devices makes some publishers believe they are the future. Let’s have a look beyond the hype about iPads. Read more

INMA launches the Non-Traditional Advertising Awards Competition

Finally! A great competition for all dealing with advertising,  publishers, agencies and media houses in either print or online (or both). International Newsmedia Marketing Association (INMA) supported by two Polish media associations: Zwiazek Kontroli Dystrybucji Prasy and Polskie Badania Czytelnictwa have decided to start a competition for the non-traditional advertising campaigns. The winners will be recognised during this year’s INMA/OPA European conference in Kraków, Poland. Read more