INMA Outlook 2010: conclusions from the conference in Liverpool

The INMA Outlook 2010 conference has just ended. For 2 days Forum4Editors has been keeping its readers busy with live reports from the conference. Read this summary for better understanding and easier navigation throughout the articles. Read more

French newspaper man wins top INMA Europe award

Olivier Bonsart was awarded the Golden Tie, the INMA Europe top honor, at the association’s conference in Liverpool on October 22, 2009.
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Mysteries of Kraków

Poland’s Kraków is an authentic mediaeval city great for tourists, business travelers, gourmet and night-life lovers. It is also the Host City of the INMA European Conference in 2010.
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Outlook 2010: last moments of danger, and opportunity

The opportunity for newsmedia companies today is to accelerate cultural change before the economic rebound begins. This rebound is only months away, so the clock is ticking. In this closing presentation of INMA/OPA Outlook 2010 conference, Earl J. Wilkinson, Executive Director and Chief Executive Officer of INMA, talked about the health of the newspaper post-recession, emerging business models, the fast-evolving value of content in various media platforms, and how newsmedia companies must prepare for the post-2011 revolutions ahead. Read more

Should the content in 2010 be journalism?

When circulation and advertising revenues go down, editors cannot hide behind their wall. What you could and should expect from your newsroom to respond to the rapid change in readers’ and advertisers’ needs? Grzegorz Piechota, Vice President, INMA Europe, and Specials Projects Editor in Agora (Poland) gave some ideas and examples from the best read daily newspaper in Poland (in both print and online). Read more

What’s in store for newsmedia companies in 2010-2012

What to expect from the news industry in the next three years was the focus of the presentation of Lauren Rich Fine, drawing on her experience as a former Merrill Lynch analyst looking at transformational change in the news and financial services industries. Read more

Brainsnacks about transformation in today’s media

During the afternoon brainsnack session of INMA/OPA Outlook 2010 conference speakers have only 7  minutes to speak about their ideas and experience. It was held by Nikos Gouraros, Business Development Director of Digital Business Unit in Lambrakis Press (Greece), Joachim Dreykluft, the News Editor Online in Gruner + Jahr Wirtschaftsmedien (Germany), Alastair Machray, the Chief-Editor of Liverpool Echo (United Kingdom), and Robert Whitehead, the Director Marketing in Fairfax Media. Read more

When Competitors Join Forces to Enhance Advertising Revenue

Giorgio Riva, the Managing Director of RCS Digital, and Claudio Giua, the Editorial Director of Espresso Group (Italy) spoke today at the INMA Outlook 2010 conference in Liverpool. They created the Premium Publisher Network which represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Advertisers can plan advertising campaigns on specific channels (split by topic, target, and geo-localised), selecting the most relevant keywords to reach their audience objectives. Read more

Print is still the best business model

It is the best time ever to invest in newspapers and the best time to look back on hypes that never materialized, a fresh look at the business models of newspapers, mobile, internet, free newspaper, etc. but especially a story about the passion for the most beautiful medium on earth. De Persgroep made the largest newspaper investment in Europe in 2009 by buying PCM Uitgevers, editor of AD, NRC, Volkskrant en Trouw. Xavier Verellen, the Chief Commercial Officer of De Persgroep (Belgium) spoke about it on the second day of the INMA Outlook 2010 conference in Liverpool. Read more

The good and bad times for Southern African newspapers

The world is changing, and classifieds are changing the world for publishers as well. Felix Erken, the Chief Executive Officer of Junkmail in South Africa who spoke at INMA/OPA Outlook 2010 conference on Thursday, experienced it with his newspapers. Read more