Digital trends for publishers – perspectives from Israel
March 13, 2012 by marek.miller · 1 Comment
During the Digital Innovators’ Summit in Berlin, Daniel Cohen, Partner, Gemini Fund briefly covered the Israel startup environment and some of the current trends he is seeing as it relates to new startups and innovation. Read more
Determining and monetizing the audiences
March 13, 2012 by marek.miller · Leave a Comment
Audience is publishers’ most valuable asset – and they want to monetize this audience yourself, rather than letting others reap the benefits. Software services and private ad exchanges can help manage and safeguard your precious data and optimize the monetization of the audience. Delegates of the Digital Innovators’ Summit in Berlin could learn about it on the second day of the conference. Read more
Interactive advertising and marketing by Dow Jones and Serviceplan
March 13, 2012 by marek.miller · Leave a Comment
Selling online advertising inventory at a decent rate is still a challenge. Publishers need to create attractive offerings and be pro-active in selling these. Participants of the Digital Innovators’ Summit in Berlin could listen to different industry perspectives on ways publishers can increase revenue by providing advertising and marketing products and services that advertisers want. Read more
Leveraging social media in newsmedia companies
March 13, 2012 by marek.miller · Leave a Comment
The reach and scale of social media continues to grow, but how can publishers profit from this? In this session, publishers provided insights into their strategies and approaches to social media. Read more
International digital growth strategies for Axel Springer
March 13, 2012 by marek.miller · Leave a Comment
Growth can be pursued in a number of different ways, but one of the most challenging and lucrative ways is expanding business into other countries. Digital makes it easier to reach customers in other countries. Dr. Jens Müffelmann shared his strategies and experiences with expanding their digital business internationally. Read more
Developing new revenue streams – Digital Innovators’ Summit
March 13, 2012 by marek.miller · Leave a Comment
New Revenue Streams were the topic of one of the sessions during the Digital Innovators’ Summit in Berlin. Integrating e-commerce into magazine sites, offering commerce deals with the publisher’s brand on a white label platform, and utilizing social and casual gaming – these are some of the new ways in which publishers are venturing into developing new revenue streams. Read more
How to make content work – in Forbes, Sports Illustrated and nugg.ad
March 12, 2012 by marek.miller · 1 Comment
Delegates from Forbes, Sports Illustrated and nugg.ad spoke during the Digital Innovators’ Summit in Berlin about the core of the digital publishing business. Read more
Major digital ecosystems and publishers
March 12, 2012 by marek.miller · Leave a Comment
Successful digital ecosystems created by global players such as Google, Facebook, Apple and Amazon create both opportunities and challenges for publishers. In this session the sustainability of these ecosystems was examined. Veit Siegenheim (Partner, Siegenheim & Cie. GmbH, Germany) and Noah Samuels (Director Cross-Product Solutions, Google) spoke during the Digital Innovators’ Summit in Berlin about the publishers embracing the major digital ecosystems.Strategic overview of Future’s digital development
March 12, 2012 by marek.miller · Leave a Comment
Mark Wood, the CEO of Future (UK) showed during the Digital Innovators’ Summit in Berlin the strategic overview of his company’s digital development. Read more
Pit Gottschalk: how much transformed is your newsroom? (video)
October 31, 2011 by marek.miller · Leave a Comment
Pit Gottschalk, Head of CEO Office in Axel Springer (Germany), was one of the speakers at the INMA European Conference in Cascais, Portugal (19-21 October 2011). Watch Pit explain his measurement system of newsroom transformation process. Read more










