How to build new businesses upon a newspaper brand?

Katarzyna Kolanowska, Promotions Director, Gazeta Wyborcza, Poland spoke about how to build new businesses upon a newspaper brand, and how to monetize its reach. She shared success stories from her newspaper, which is the best read (and the most profitable) quality daily newspaper in Poland. Read more

How VK.se became the biggest local news site in Sweden

VK.se is the biggest local online newspaper in all of Sweden and has been like that for many years. Their visitors loyalty is at a very high level and can match the largest national newspaper when it comes reoccuring visits. Christoffer Larsson, Head of Development of VK.se says the answer to this lies in the way they work with news, their approach to what’s happening right now and how they involve their readers. Read more

The Point-Of-Sale strategy of De Persgroep

Loyalty at the Point of Sales and loyalty – just as important – with the point-of-sale owners. Talking every day to 5,000 points of sale, by paper – phone – 1to1 – fax – online – isn’t a tough job, because it’s one way. BUT communicating with them is a challenge. Peter Bouckaert, Sales Manager, De Persgroep, Belgium, spoke how to do it right in order to get effective results in satisfaction and sales. Read more

Brainsnacks on building loyalty and readership

Brainsnacks are the short forms of presentations. In a couple of minutes the speakers had to stress out what are their ways of building loyalty among the readers. Here are the excerpts of what Nana Emilie Grew (New Business Model Manager, Ekstra Bladet, Denmark),  Heikki Nurmi (Director Customer Relationship and Business Development, Kaleva Oy, Finland), and Tracey Hart (National Sales Manager, Associated Newspapers, UK) said. Read more

How to engage readers profitably

Linda Grant, Director of Commercial Development, Associated Newspapers (Daily Mail), spoke about the journey they have taken in building significant profitable revenue streams from engaging with their core customers: to have them transact with us directly across multiple product categories. The cultural, organisational and operational shift that must take place to redefine the role in the lives of the customers. Read more

How to make your reader your best ambassador

Increasing loyalty with the readers is a state of mind for everyone concerned in the proces: from editing room, over marketing, to the servicecenter. But extra programs can be very helpfull to increase customers satisfaction and renewal figures. Griet Ducatteeuw, Sales and Marketing Manager, Corelio Publishing, Belgium spoke about Privilege Pass, the highly efficient loyalty program of Het Nieuwsblad. Read more

Publishers are frustrated, optimistic, realistic, and uncertain towards tablet subscription

INMA’s Roundtable on Tablet Subscriptions in London gathered nearly 60 representatives of the European media industry. The meeting included intense discussion of new app subscription plans by Apple and Google. The meeting’s audience was “optimistic yet realistic” and “frustrated by the unclear rules” and uncertainty of doing business with Apple. Four key issues were discussed: censorship of content, transparency of framework, direct relationship with customers, and fair business partnership. Read INMA’s press release below. Read more

INMA’s Reader Loyalty Seminar is about to begin

Over 50 delegates – newspaper and magazine publishers, marketing and circulation managers – are meeting today to discuss their ideas about building the loyalty of their readers. During this one day conference, the delegates will be looking at how publishers can encourage loyalty, reward loyalty and maximise revenue from loyal readers in print and online. The seminar is titled “Incremental Value, Incremental Revenue: The New Tools To Deepen Reader Loyalty” at London Park Inn Heathrow hotel. Read more

Publishers are nervous about Apple’s change of rules

On 17th February, newspaper, magazine and online publishers from all over the world are meeting in London, to discuss the sudden change in the the iPad game ordered by Apple. During the six-hours long meeting, representatives of the biggest newsmedia companies will discuss how the change of §11.1 of the AppStore Review Guidance will affect them, and how can they defend their readers and themselves. This special roundtable is organised under the auspices of three worldwide media associations: INMA, OPA and FIPP. Read more

Get INMA’s latest tablet report

Are you a news publisher still having doubts whether it is worth to introduce tablets to your business strategy? Or are you an advertiser wondering how media houses are doing on this new platform? Either way, the latest INMA’s report, “Tablet Opportunities for News Publishers” is an essential and a must-have reading prepared just for you. Read more