What newspapers could learn from Google

Google has taken the dominant position on the digital media market some time ago. It started competing with newspapers even more, after offering its participation in print ad sale. But there still is room for newspapers. Read more

How to monetize the mobile?

Newspaper companies are building their mobile content and sales operations to catch the wave of consumers’ raising interest in mobile use, lucrative advertising budgets and growing subscription revenues. Read more

Can digital content be innovative?

Media companies are gearing up for the U.S. Presidential election coverage with strategies that have never been deployed before: Highly-trained multimedia journalists and high-tech equipment will power some of the most compelling and dynamic journalism the world has ever seen across platforms. Where are newspapers in that race? Can they really use the digital tools they are given? Read more

Innovations in digital revenue-making

As the new revenue sources emerge, making money requires multiple revenue streams and a flexible strategy. Some companies prove that profits from digital projects can really be achievable. Read more

Multiplatform future is no longer the future. It is here

Multimedia storytelling, database journalism, readers’ engagement and distribution are the key areas newspaper publishers can explore to make money online, as suggests Caroline Little, an adviser to the Guardian (UK). Read more

INMA poll: John Wilpers, Innovation, on sins of newspapers

John Wilpers, consultant at Innovation International Media Consulting Group (USA), talks about deadly sins of today’s newspapers. Read more

INMA poll: Annabel Hembry, Associated Newspapers, on sins of newspapers

Annabel Hembry, Head of Communications at Associated Newspapers (Daily Mail, Mail on Sunday, Evening Standard and Metro UK), United Kingdom, talks about deadly sins of today’s newspapers. Read more

INMA poll: Earl J. Wilkinson, INMA, on sins of newspapers

Earl J. Wilkinson, Executive Director, International Newsmedia Marketing Association (USA), talks about deadly sins of today’s newspapers. Read more

INMA poll: Juan Antonio Giner, Innovation, on sins of newspapers

Juan Antonio Giner, Partner-Director at Innovation International Media Consulting (USA), talks about deadly sins of today’s newspapers. Read more

INMA Outlook: conclusions of conference in Vienna

The INMA Outlook 2009 conference ended 10 days ago but the drawn conclusions should be kept by publishers for a much longer period of time. Read more