World Press Trends: newspapers still reach more than Internet

The Telegraph: readers are willing to pay for content

If the first version of The Telegraph on iPad was a good rehearsal for its editorial ambitions on tablets, the second version, launched in May, really explores the full possibilities of the device. The second Telegraph’s app proves readers are willing to pay for the content they need said Nic Newman, the Managing Director EMEA, TigerSpike during the WAN-IFRA’s 4th international e-reading and tablet conference in Vienna. Read more

The Times: paid for content strategy makes sense

While many publishers are still getting ready to take the first step in the paid for content direction, Simon Regan-Edwards, the Production Director of The Sunday Times, UK spoke during the WAN-IFRA’s 4th international e-reading and tablet conference in Vienna about why this kind of strategy makes sense for media companies. Read more

Browser & App: Die Zeit and Zeit Online want both!

Free newspaper Metro goes on tablets

How to create the right tablet products for your business?

Rebekah Billingsley, the Publishing Director of Mobile Devices in BBC Worldwide, UK spoke during the WAN-IFRA’s 4th international e-reading and tablet conference in Vienna. By introducing the Good Food magazine app case study, she gave publishers some advice on how to take a brand onto a new platform such as tablets. Read more

Digital does not have to mean free – Bonnier’s learnings

Bonnier is one of the most active publishers on tablets. It started as soon as the iPad was released in the US with itsPopular Science app. During the WAN-IFRA’s 4th international e-reading and tablet conference in Vienna, Pontus Schulz, Head of business development in Bonnier spoke about backgrounds of publisher’s tablet strategy. Read more

Following the progress of the first iPad-only newspaper

The tablet only publication launched by Murdoch’s News International has been present on American market since February 2011. Just a month ago it was opened to a broader, international audience. Rebecca Grossman-Cohen, the Director of Marketing, The Daily, spoke during WAN-IFRA’s 4th international e-reading and tablet conference in Vienna about the application’s phenomena. Read more

Facts and myths about media consumption

In an increasingly competitive and crowded media environment, publishers need to learn more about the behavioural dynamics of their multiple-media audiences, so they can exploit their behaviour for growth and profit. During the INMA’s Reader Loyalty conference in London, Jim Chisholm, the CEO of Evolt, UK explored the facts – and myths – of media consumption and provided a range of case studies of successful strategies. Read more

How to build new businesses upon a newspaper brand?

Katarzyna Kolanowska, Promotions Director, Gazeta Wyborcza, Poland spoke about how to build new businesses upon a newspaper brand, and how to monetize its reach. She shared success stories from her newspaper, which is the best read (and the most profitable) quality daily newspaper in Poland. Read more