Launching a new and different brand may help publishers – LePost.fr case

Benoît Raphaël, the Editor in Chief, Le Post.fr (Le Monde Interactif) spoke during the INMA/OPA Outlook 2010 conference in Liverpool today. The attendees had seven minutes to learn more about Le Post, the new brand of Le Monde featuring user-generated content, videos, blogs, and more. Read more

The personalised newspaper is here

Wanja Oberhof, the founder of Niiu spoke today during the INMA Outlook 2010 conference in Liverpool, about his idea of creating the first personalised printed daily. The works are in a very advanced stage and the conference attendees actually had the chance to hold and look at this new invention.
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Bridging the gap between newspapers and the market

Anna Serner, the CEO Tidnings Utgivarna, The Swedish Newspaper Publishers’ Association spoke today during the INMA / OPA Outlook 2010 conference about how important it is for newspapers to innovate within their own brands and in their relationship with their readers/consumers . Read more

Greatest challenges for online publishers

Tomasz Józefacki, the President of OPA Europe, and Vice President and Head of Internet Division in Agora (Poland) spoke today during the INMA/OPA Outlook 2010 conference about the greatest challenges for online publishers in Europe and how they are dealt with at Poland’s leading media group Agora. Highlights include insights and case studies on multimedia, local markets, and monetisation from the company whose fast-growing online brands reach today nearly half of all Polish internet users. Read more

Opening of the INMA/OPA Outlook 2010 conference

Wolfgang Bretschko, the President of INMA Europe, and Member of the Board in Styria Medien (Austria) opened today’s conference in Liverpool. He listed main problems that newsmedia publishers are facing nowadays. Read more

What makes great local advertising in print and online

The INMA conference began with the workshops on how local and regional newspapers can benefit from creative thinking and use their unique selling proposition catering for the advertisers. Many examples from the British Press were shown. Read more

INMA/OPA Outlook 2010 conference is about to begin

Like every year, the lineup of the speakers for the upcoming INMA conference is extremely interesting. The conference has its official start tomorrow but today the attendants have a chance to participate in the limited series of workshops on online measuring basics, and key issues of advertising in local media (print and online). Read more

Earl J. Wilkinson on what’s ahead for newspapers

The coming INMA conference would not be the same without Earl J. Wilkinson. He is the Executive Director and Chief Executive Officer of INMA in the Dallas headquarters, and his yearly Outlook report is one of the most awaited presentations during the conference. This time he will be speaking about the last moments of danger, but at the same time last moments of opportunity for newsmedia companies. Before, however, he found some time to answer few questions for Forum4Editors. Read more

Italian publishers join forces to enhance ad revenue

Premium Publisher Network represents an opportunity for Italian publishers to face the new competitive scenario within the online advertising market, offering a unique media solution to reach qualified targets and lead the performance market. Before the next week’s INMA 2010 conference, the authors of PPN: Giorgio Riva (Managing Director, RCS Digital), and  Claudio Giua (Editorial Director, Espresso Group) from Italy answer the questions for Forum4Editors. Read more

Extra Bladet: Never forget about young readers

Young readers are now the real future of newspapers and online operations of news publishers. Louise Abildgaard Grøn, Project Manager of Educational Relations in Danish „Ekstra Bladet” knows a lot about it, as she leads the project called Redaktionen – an internet-based editorial platform where schools produce their own newspaper. Next week, she will be telling the participants of INMA Outlook 2010 conference, about how to connect to the future readers. Today, she answers few questions exclusively for Forum4Editors. Enjoy the read! Read more