How Dagens Nyheter changed its corporate culture

Gunilla Herlitz, Editor in Chief and Chief Executive Officer of Dagens Nyheter (Sweden) spoke during the INMA European Conference in Cascais the importance of change in the corporate culture. Read more

Transformation is necessary but never forget about print

Ravi Dhariwal, CEO Times of India, and INMA International President spoke during the INMA European Conference in Cascais about necessities of transformation in newsmedia companies. Read more

DSWeekblad: new weekly magazine with De Standaard in Belgium

Griet Ducatteeuw, Commercial Director Flemisch Media, Corelio, Belgium spoke during the pre-conference seminars of the INMA European Conference in Cascais about the new weekly magazine DS Weekblad. Read more

Independent magazines powered by a newspaper – a new business idea

How to create new magazine titles based on the brands of newspaper supplements and their content? How editorial competence can be transfered to create thematic magazines and how to attract readers? Katarzyna Kolanowska from Agora, Poland, spoke about brand extansion cases from Gazeta Wyborcza. Read more

Integrated research on consumers: the NSS in Belgium

Jan Drijvers, the Client Service Manager from TNS Media in Belgium talked during the pre-conference seminars of the INMA European Conference in Cascais about the last integrated audience research with all newspapers in Belgium. Read more

Simple strategies for effective newspaper advertising

Martin Leeflang (Validators) gave four simple strategies of how to get 25% more ROI from newspaper advertisements at the pre-conference seminars of the INMA European Conference in Cascais. Read more

OPA research: online (video) news in Europe

Maciej Wicha, Director of Transactions and Services, Agora and member of the OPA Europe Board of Directors spoke during the pre-conference seminars of the INMA European Conference in Cascais about the OPA research conducted in the topic of online video news popularity. Read more

New NRS in Norway becomes a new currency for Norwegian newspapers

Helge Holbeak-Hansen, Marketing Director of Norwegian Media Business Association spoke during the pre-conference seminars of the INMA European Conference in Cascais about the new newspaper readership survey in Norway that could become a new currency for Norwegian newspapers. Read more

Mario Garcia’s ten lessons for a good tablet application

The speed of the tablet market development is like no market sector has ever seen before. If publishers finally started to think not in terms of “whether to be on the tablet or not” but “when to do so”, Mario Garcia has one advice: get on the tablet bandwagon quickly! Read more

Is Google a friend or enemy for publishers?

An interview with Stefan Tweraser, Google’s country manager for Germany started the second day of the World Editors Forum in Vienna. The main question was, of course, whether Google was publishers’ friend or enemy. Read more