Mission 21: UK students crash Polish stereotypes

Grzegorz Piechota, Head of Social projects and mobile applications, Agora, spoke during the INMA European Conference in Cascais about Mission 21 – a social project that helped look at Polish society through foreign students’ eyes. Read more

Kleine Kinderzeitung – use the power of your brand

Wolfgang Bretschko, Member of the Board, Styria Media Group, Austria showed during the INMA European Conference in Cascais how the publishers can use the power of their brands. Read more

Using data to deliver an audience-driven strategy

Stuart Colman, Managing Director Europe at Audience Science spoke during the INMA European Conference in Cascais about the importance of data in delivering the audeince driven strategies. Read more

Success factors to conquer the local classified market

Matthias Olten, Head of Jobmarket, Kalaydo.de, Köln, Germany spoke during the INMA European conference in Cascais about how to become a dominant player on the local classified market. Read more

Newspaper Academy: online training programme for media professionals

Erik Grimm, Research Director, Cebuco (Netherlands) spoke during the INMA European conference in Cascais about Newspaper Academy (www.dagbladacademy.nl) – the online training programme about advertising in newspapers. Read more

Tickles is Archant’s response to Groupon market dominance

Jonathan Hustler, Group Managing Director of Archant, UK spoke during the INMA European Conference in Cascais about Tickles – th elocal competition to Groupon. Read more

How to market and promote your news channels towards all clients

Marcelo Benez, Advertising Director of Folha de S. Paulo (Brazil) spoke during the INMA European Conference in Cascais about how to market and promote the news channels towards all clients. Read more

Edda Media: from print to multimedia

Erling Omvik, Editor in chief of Fredrikstad Blad together Geir Bakken, Editorial Head of Development of Edda Media (Norway) gave the presentation at INMA European Conference in Cascais about how a local Norwegian House went through transformation from print to multimedia. Read more

Fairfax story: from print-only to multimedia

Robert Whitehead, the Director Marketing, Fairfax Media (Australia) spoke during the INMA European conference in Cascais about the transitions and development of the printed brands, monetisation of online and building new profit streams. Read more

Journal Register’s “no-print” option

U.S.-based Journal Register Company Editor-in-Chief Jim Brady discussed during the INMA European Conference in Cascais how their Digital First strategy has turned the company from bankrupt in 2009 to a $41M profit in 2010. Read more