The road map to video development and monetization

The biggest revenue growth opportunity for news publishers in 2013 is video accompanied with high-CPM advertising, according to the INMA Board of Directors. During the INMA World Congress the innovators: Espen Egil Hansen (Executive Editor, Verdens Gang), and Anna Rastner (Managing Editor, Digital Content, Expressen) shared what they are doing in the video space and how these opportunities scale to publishers of all sizes. Read more

How does Fairfax Media deal with print, frequency, and the emerging multi-media dynamic

What does transition from print to digital look like? What are the steps that should be taken? What is the tipping point to make such a transition? Gregory Hywood (CEO, Fairfax Media) answered those questions in his presentation during the INMA World Congress in New York. Read more

Winning the mobile centric consumer

What can premium news companies do to win the younger, Twitter-centric news consumer? During the INMA World Congress, Michael Lamb (Principal, McKinsey & Company) unveiled new research on the subject and recommended new ways to connect with consumers who have grown accustomed to a 24-hour clock for news and have come to expect ubiquitous access to news brands across print and digital platforms. Read more

Disrupting the disruptors: Accelerating print and digital transformation

Three of the world’s leading news publishers spoke during the INMA World Congress in New York about what they are doing to accelerate their transformations on the road to multi-media. Lewis D’Vorkin (Chief Product Officer, Forbes Media), Rob Grimshaw (Managing Director, FT.com, Financial Times), and Petteri Putkiranta (Commercial Director, Helsingin Sanomat) shared their experience in becoming the market disruptor. Read more

The advertising revolution at the Times of India

The Times of India is the world’s largest English-language newspaper with more than 4.6 million circulation daily. The company thinks big, even in an exponential age. The presentation done by Shrijeet Mishra (Chief Operating Officer, Times of India) and Arunabh Das Sharma (President, Times of India) at the INMA World Congress conference looked at two major revenue initiatives that are changing the game in India and having reverberations around the world. Read more

The Huffington Post and the emerging new publishing model

The Huffington Post has changed the rules of publishing in its eight short years of operation as a news, blog and original content Web site: a clear point of view, citizen-powered contributions, clever traffic generation, social media infusion, sponsored content, and both more localised and global news. Arianna Huffington spoke during the INMA World Congress 2013 about the three trends that are dominating the media world today. Read more

Digital disruption: Unleashing the next wave of innovation

Publishers can disrupt the digital disruptors with a risk-taking mindset that builds on existing platforms, seeks out adjacent possibilities, and shows a willingness to disrupt yourself before competitors do. Based on his book released in February 2013 ( Digital Disruption: Unleashing the Next Wave of Innovation), James L. McQuivey showed at the INMA World Congress 2013 the strategic architecture for implementing innovation at legacy companies based on a decade of research of traditional industries, including newspapers. Read more

Why should publishers be digitally fluent?

The rapid development of alternative revenue streams for news publishers means an entirely new vocabulary and business models that legacy executives must learn from scratch. During the pre-conference seminar of the INMA 2013 World Congress, Kirk MacDonald, Executive Vice President of Digital First Media talked about the emerging value propositions behind local advertising networks, and why digital platforms such as search, mobile, social, e-mail and video hold the key to future digital growth. Read more

How to make your paid model successful? Follow Press+

Matt Skibinski, Vice President of Affiliate Relations, Press+, talked during the Digital Innovators’ Summit in Berlin about the best practices, and steps that publishers take to make paid models successful. Read more

Making paid content work – the New York Times experience

It’s still not easy, but subscriptions to digital content can work. Paul Smurl, Vice President, The New York Times Company, spoke at the Digital Innovators’ Summit in Berlin about the NYT’s experience in embracing paid content strategy. Read more