Over 70 participants have already registered, just a few weeks after the full programme of the October event in Vienna had been announced online on www.inma.org/vienna.

Never before has this conference offered such a thought-provoking programme. Leaders in the newspaper industry are going to tell their success stories: how they reach thousands of readers on different platforms; yes, they embrace the multi-media world and win.

I am looking forward to meet for example these guys in Vienna:

• Grzegorz Piechota and Jerzy Wojcik – special projects editors – are going to tell us how Gazeta Wyborcza engages the Polish community, week after week. Either with single-day projects or theme-based series. That’s right, this daily newspaper attracts readers day by day with its contents and not only with DVDs or books!
• Chris Lloyd – senior editor at the UK Telegraph Media Group – is going to examine the motivations and practices behind the group’s internet strategy. He will share some insider tips: what sort of content works online and what doesn’t, and what the Telegraph is going to offer to the audience in the future!
• Ulrik Haagerup, a former newspaper executive, heads Danish TV and radio and is going to tell us the story of transition from a mono-media to a multi-media newsroom. What newspapers can learn from television? What mistakes should we avoid?
• Mark Challinor, the UK interactions evangelist, is going to share ideas and applications that work on mobile phones. What does work and what doesn’t work for newspapers? Mark knows the issue: he is a manager at the world leading mobile-services company G8wave and has 20 years of experience in the newspaper business.
• We will also look at the future! Jan Wifstrand, former editor of Sweden’s leading quality daily Dagens Nyheter, will lead a panel of four top newsmedia executives and interview the INMA’s Executive Director Earl Wilkinson on his ”Outlook Report 2009”. It is not going to be easy for Earl – as they will also ask him about his past forecasts. What did he predict over the years that was right and where was he wrong?
• To make sure your travel to Vienna is worthwhile, we have completely turned around the classic conference setup. INMA has asked Anna Kirah, worlds leading anthropologist (formerly at Microsoft and Boeing), to chair this conference. She will make sure speakers tell us the nitty-gritty details and avoid a traditional “good news & PR show”.

The International Newsmedia Marketing Association is about “sharing ideas, inspiring change”. So we do our best to make this conference an unique experience: interactive, inspiring and based on net-working.

Come to Vienna in October 1-3 and join 250+ newsmedia executives from around the world. We are sure you will come back home with new and exciting ideas you can use.

Visit the conference’s site for more details: the full programme, information about the venue and a registration form.

The European Football Championships in Austria and Switzerland have stimulated more promotions and advertising from all kinds of different products.

Newspapers have made editorial content on different platforms and made promotions and special editions. Has this stimulated extra sales? Did it bring extra advertising? What are the lessons learned?

In conjunction with the INMA Europe Conference in Vienna in October 1-3, the International Newsmedia Marketing Association wants to find the best practices and bring them together in one forum.

Reward your staff’s hard work, share your best practices, and benchmark against your peers throughout Europe by entering the competition. The Top 5 entries will be honoured at the INMA Europe Conference in Vienna – and includes free or discounted access to major association events in North America and Europe.

Links:
More information about the competition.
More information about the INMA European Conference Experience in Vienna.